Why Advertisers Are Warming to Facebook – WSJ.com

By SUZANNE VRANICA and EVELYN M. RUSLI

Facebook Inc. FB -1.02%is winning more friends on Madison Avenue.

The social-media giant’s better-than-expected second-quarter results, driven in part by a big increase in mobile advertising revenue, signaled that after a rough start, the company has made marketers feel more comfortable with spending money on the social network.

via Why Advertisers Are Warming to Facebook – WSJ.com.

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