Facebook Advertising For the Travel Vertical – Business 2 Community
As social media continues to grow exponentially in adoption, consumers will increasingly seek recommendations from their social networks on travel purchase decisions. The influence of customer recommendations on social media channels cannot be underestimated by marketers. According to PhoCusWright’s Social Media in Travel 2012, more than 75% of travelers use social networks to find some type of shopping-related deal, while 30% specifically seek out travel-related deals. It is clear that succeed in this evolving social ecosystem, businesses travel industry will need to cultivate positive customer experiences that can be translated into efficient marketing opportunities through Social Media.
Below are five quick tips marketers in the Travel vertical for how to use Facebook and other social media to turn your customers into your greatest marketing asset:
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