Condor Travel having well-established itself as a leading tour operators for the South America market is now keen to explore the potential of the Middle East. With 36 years of experience of selling South America, Condor Travel has a strong regional and global presence in markets such as Europe, America and Asia Pacific.
Talking to Travel Daily Middle East about the global marketing plans, Sammy Niego, president and chief executive officer of Condor Travel said: “Asia Pacific is a big market for us as around 30% of our business comes from this region. India is growing but we want to expand our services and educating emerging markets on South America. We adopt a very proactive approach in all our markets as we understand that Latin America is a new market.”
Condor Travel in a bid to expand its offerings in the Middle East has tied up with Phoenix International FZC managed by Darshana Manglani. The objective of having a presence in the region was to expand sales into South America. “I have visited several countries in the Middle East to understand which Latin America product will work well. Having tied up with Phoenix International, we are optimistic about enhancing our presence in the region. We do have some business coming out of the region. However, it is a small percentage which has the potential to grow.”
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With regional Middle East carriers connecting into South America, the connectivity exists. The next step is to provide a platform for awareness among the travel trade. “We are confident that we have a product line within Condor that oriented to the Middle East clientele. The products on offer range from the standard to infinity which is our luxury brand.”
Elaborating further Manglani said: “The response from the market has been excellent. Most aganets are aware of Condor Travel due to their regular presence at the ATM for the last few years. This partnership gives them an added edge with a local presence, easy information accessibility and competitive rates. The objective going ahead is to be working hand-in-hand with the travel trade, enhancing awareness, educating customer facing staff and above, facilitating the planning and access to all services and products in South America.”
Admittedly it is early for an ad of the year declaration, but when the brand is Apple you have to sit up and notice. And this one is a doozy: the new ad for iPad Air channels Robin Williams and his verse from “Dead Poets Society” and is all about writing your own verse in life, so to speak.The new ad, titled “Your Verse,” positions the new iPad Air as a tool to dream, create, explore, and travel. “We’re humbled and inspired by what people do with iPad. So we set out to capture some of their stories. What will your verse be?” says the description for the ad on YouTube, which we’ve embedded below.
There’s only one place where ignoring the organization and logistics involved with travel really pays off. That’s in travel ads where people don’t want to think about renting a car or booking a tour, but want to imagine themselves steeped in culture in front of vistas they’ve only seen in their dreams.
Consequently, this week’s ad roundup looks at the romantic side of travel. It looks past business meetings to see face-to-face human connection, turns arguably irresponsible last-minute trips into a celebration of spontaneity, and highlights how ancient trails can become a modern-day action movie.
In tandem with the rapid growth of Malaysia’s business tourism sector, the Malaysia Convention & Exhibition Bureau (MyCEB) has carved another milestone with the opening of its representative offices in China. Travel Link Marketing (TLM) has been appointed as MyCEB’s representative in China with offices in three of the largest cities in China namely, Beijing, Shanghai and Guangzhou.
TLM, an established and notable marketing company is also planning to open a new office in Chengdu. With a strong local Chinese team who truly understands the goals and objectives of MyCEB, TLM possesses the full capacity and expertise of developing leads and providing extensive contact networks with the country’s business events stakeholders.
Enjoying the sunset on a private yacht or hopping on a heli-taxi service to some of the lesser-known pockets of the country, Indian travellers are seeking to explore the most exquisite travel ideas.
While luxury tourism caters to a niche market in India, tour operators expect this segment to grow by 25 per cent annually, heightened by the depreciating rupee making outbound travel costlier and an array of offers dished out by tour operators for domestic travellers