Launching SkiftIQ: Competitive Intelligence Dashboards for Smart Travel Marketers – Skift

Skift logoThe Travel Marketing Store recognised the efforts of Skift by awarding them the 2013 Travel Marketing Excellence Award for Marketing Science.  They are certainly living up to their reputation and are establishing a new global standard.  This is the latest from their CEO Rafat Ali.

“We’ve always envisioned Skift as the global intelligence platform for travel, and as we end November as the most visited travel industry site globally — just 15 months after launch — we’re unveiling the next step in our evolution: SkiftIQ, our data brand. SkiftIQ is a competitive intelligence service, built around digital metrics that matter to brands in travel.

Think of it as the dashboard for smart travel marketers.

Version 1.0, launching today, starts with social metrics that keep you ahead of the travel industry. Competitive metrics on Twitter, Facebook, Instagram, and YouTube — cutting through the noise, organizing the social data you need, and delivering actionable insights.

With SkiftIQ, you’ll be able see why American Airlines is so effective on Twitter, Tourism Australia is so successful on Facebook, and National Geographic Traveler dominates on Instagram. These metrics aren’t just illustrative, they’ll also help travel experts make smarter decisions about their own social strategy.”

via Launching SkiftIQ: Competitive Intelligence Dashboards for Smart Travel Marketers – Skift.