Starwood Hotels launches new app for iOS7

First-Ever App for iPad and Exciting New Design for iOS 7 Further Mobilizes the Starwood Preferred Guest® Experience Delivering Rich Personalization Based on Guest Insights and Localized Content

STAMFORD, Conn.–(BUSINESS WIRE)– Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit. Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.

“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren , Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”

Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services. Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.

via Starwood Hotels & Resorts.

Starwood CEO Defines the Future of Hotels in “Age of Great Change” – Skift

Starwood Hotels & Resorts CEO Frits van Paasschen is regarded as one of the brightest minds in the hospitality industry, which was on full display this summer at the hotel group’s annual Rendezvous sales pow wow in New Orleans. Starwood operates nine hotel brands: W Hotels, Westin, Sheraton, St. Regis, Starwood Luxury Collection, Le Meridien, Four Points by Sheraton, Element and Aloft.Previously the CEO of Coors and GM of Nike Europe before moving into hospitality in 2007, van Paasschen has injected his lifestyle brand expertise into the Starwood brand building machinery. No hotel company has created and delineated hotel brand stories as well as Starwood.

During his 22-minute presentation at Rendezvous, van Paasschen defined today’s shifting global travel economy, tomorrow’s hotel trends and how his company is adapting to those trends ahead of the curve.

The following is a slightly abbreviated transcript of Frits van Paasschen’s speech at Starwood Rendezvous New Orleans 2013:

via Starwood CEO Defines the Future of Hotels in \’Age of Great Change\’ – Skift.