Microblogging giant, Twitter has rolled out a new form of targeted advertising, that would allow companies to deliver \”promoted tweets\” to customers who show interest in the brand through web browsing. For instance, if a hotel brand wants to display a promotional ad on Twitter, they would prefer to show it to travel enthusiasts who have already visited their website. To give the special offers to people who are on Twitter, the brand needs to share their browser-related information, or browser cookie ID, with Twitter, via an ads partner. This information will be used to match with the Twitter accounts, so that the users, with whom the travel deal would aptly match with, will be sent a Promoted Tweet. Advertisers will only receive reports as to how many users saw or clicked on their ads, and not users\’ identities.
The latest Travel Marketing Digest is now available to read.
Groupon Blinks, Airline Ancillary Revenues Double, Via Milano – innovation in airport connections, Wearable Technologies and Travel, Starwood on the Future of Hotels, Skift on Middle Eastern Airlines & Twitter, IATA Airlines Stats
via Groupon Blinks, Airline Ancillary Revenues Double, Via Milano – innovation in airport connections, Wearable Technologies and Travel, Starwood on the Future of Hotels, Skift on Middle Eastern Airlines & Twitter, IATA Airlines Stats.
- New PhoCusWright Amadeus report on the airline industry calls for customer-centric (cmosintravel.com)
- Five Best Travel Ads: India, Peru, Peninsula Hotels, Hilton, Expedia – Skift (cmosintravel.com)
- How 16 Middle Eastern Airlines’s Social Efforts Stack Up – Skift (cmosintravel.com)
Advances in technology and increasingly sophisticated social platforms have made it easier than ever for today’s travelers to engage online. From posting travel reviews to interacting with travel brands online and sharing trip experiences through their favorite online networks, travelers are making the most of social media. Now an integral part of the online travel ecosystem, consumers are not just participating, but are actively shaping the travel search, shop, buy and share experience.
Learn more with PhoCusWright’s upcoming Special Project, Social Media in Travel: Mayhem, Myths, Mobile & Money.
- Facebook Advertising For the Travel Vertical – Business 2 Community (cmosintravel.com)
- Mobile Usage in Travel On The Rise (socialmediatoday.com)
- Online managed travel is booming in Europe (tnooz.com)
Rafat Ali, Skift
For the world’s largest consumer-facing sector, you would think that the travel industry executives would be very social and outward looking. This is, after all, an industry built on hospitality. Think again.
Turns out among the legions of big travel companies across all its subsectors, the CEO and leaders of these companies very rarely go off track from traditional corporate channels of communication. A select few of them are on social media, and even fewer have a meaningful presence — communicating with and responding to customers and peers in travel — in the various social channels.
Part of it has to do with the top leadership among top companies in travel: it still is an old white-boys club, for most part, at least in U.S. and Europe, and very few of them are tech savvy themselves. The more practical reason is that most of the large travel companies are public companies, with lots of financial regulations inhibiting the free form of communication that social media allows
- The changing face of loyalty programs in the travel industry [INFOGRAPHIC] (tnooz.com)
- 10 Social Media, Mobile, and Online Travel Stats [INFOGRAPHIC] (socialmediatoday.com)
- 10 Social Media, Mobile & Online Travel Stats [Infographic] (business2community.com)
- Why Google+ is the Ultimate Travel Resource (business2community.com)
- The role of systems in the travel and transportation industries (smartercomputingblog.com)
Jet Set World Travel Owner Julia Douglas is a staunch believer in social media, particularly Facebook, Twitter and, increasingly, Instagram, the photo-sharing site. The Chicago agency actively maintains its own Facebook page and Twitter account, while its seven individual travel advisors have their own individual pages and accounts.
She and other agency owners have been pondering how – and whether – to make the jump from using social media primarily as an informational tool to something more aggressive, promotional and clearly intended to generate revenue. While they’re not opposed to producing more income, they worry that a more aggressive strategy could alter the style and culture of their agencies as they seek that delicate balance between soft sell versus hard sell.
Posted by Dan Morris, Sr. Product Manager at Marin Software.
Over the past year, signs of global economic recovery have brought optimism to marketers across key consumer-based industries. In particular, the travel industry has seen signs of growth from a number of trends including reduced unemployment rates, increased disposable income, and improved consumer optimism.
- 8 Simple Tactics For Driving Brand Engagement On Facebook (business2community.com)
A very interesting review of Facebook in the travel sector in PDF form presented by MMGY Global.
- A (very) deep-dive into using Facebook for marketing in the travel industry (tnooz.com)
- Social Media and the Travel Agent: Small Steps Yield Big Results (business2community.com)
- How to Target Only Your Customers With Facebook (socialmediaexaminer.com)
“For instance, connected consumers are less influenced by the big broadcast and print campaigns traditionally used to capture people at the top of the funnel, and are more influenced by social media recommendations, such as maybe a fun YouTube video someone shares with them.”
Read more at http://www.tnooz.com/2013/07/16/news/the-travel-marketing-funnel-is-broke/#etfvMPjuLk0fS5mr.99