McCabe recently spoke with Tnooz by phone about how travel marketers are getting better at using Facebook to gain transactions.
He had a lot to say about mobile, particularly about how Facebook can help travel companies maintain engagement with their own branded mobile apps. He also thinks travel suppliers still haven’t fully grasped how mobile will upend their digital marketing strategies.
A closer attention to travel marketing
In 2011, Facebook created a team of employees whose jobs are to liaise with travel brands. McCabe oversees this group, which he says was created:
“…to better understand brands’ needs, learn to speak their language, and most importantly, build the right products and services for the industry…. We verticalized for several industries, not just travel…. I can’t give you specifics, but travel is one of our fastest growing verticals.”
Facebook doesn’t disclose its headcount numbers or revenue by vertical. But a source at the company has put the travel vertical headcount at a little more than 50 employees.
Read the full Q&A with McCabe