Facebook speaks: how engagement in travel is evolving – Tnooz

Facebook logo Español: Logotipo de Facebook Fr...Lee McCabe has been the global head of travel at Facebook, the social network with 1.2 billion users, since October 2012. A veteran of Expedia, he knows the travel industry well.

McCabe recently spoke with Tnooz by phone about how travel marketers are getting better at using Facebook to gain transactions.

He had a lot to say about mobile, particularly about how Facebook can help travel companies maintain engagement with their own branded mobile apps. He also thinks travel suppliers still haven’t fully grasped how mobile will upend their digital marketing strategies.

A closer attention to travel marketing

In 2011, Facebook created a team of employees whose jobs are to liaise with travel brands. McCabe oversees this group, which he says was created:

“…to better understand brands’ needs, learn to speak their language, and most importantly, build the right products and services for the industry…. We verticalized for several industries, not just travel…. I can’t give you specifics, but travel is one of our fastest growing verticals.”

Facebook doesn’t disclose its headcount numbers or revenue by vertical. But a source at the company has put the travel vertical headcount at a little more than 50 employees.

Read the full Q&A with McCabe

via Facebook speaks: how engagement in travel is evolving – Tnooz.

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Why Advertisers Are Warming to Facebook – WSJ.com

By SUZANNE VRANICA and EVELYN M. RUSLI

Facebook Inc. FB -1.02%is winning more friends on Madison Avenue.

The social-media giant’s better-than-expected second-quarter results, driven in part by a big increase in mobile advertising revenue, signaled that after a rough start, the company has made marketers feel more comfortable with spending money on the social network.

via Why Advertisers Are Warming to Facebook – WSJ.com.

Facebook Advertising For the Travel Vertical – Business 2 Community

Facebook Advertising For the Travel Vertical – Business 2 Community

As social media continues to grow exponentially in adoption, consumers will increasingly seek recommendations from their social networks on travel purchase decisions. The influence of customer recommendations on social media channels cannot be underestimated by marketers. According to PhoCusWright’s Social Media in Travel 2012, more than 75% of travelers use social networks to find some type of shopping-related deal, while 30% specifically seek out travel-related deals. It is clear that succeed in this evolving social ecosystem, businesses travel industry will need to cultivate positive customer experiences that can be translated into efficient marketing opportunities through Social Media.

Below are five quick tips marketers in the Travel vertical for how to use Facebook and other social media to turn your customers into your greatest marketing asset:
Read more at http://www.business2community.com/facebook/facebook-advertising-for-the-travel-vertical-0564774#oqEpmVHlxZzIgfB4.99

via Facebook Advertising For the Travel Vertical – Business 2 Community.