Digital Marketing Trends Redefining Tourism Prospects | Travelandtourworld.comTravelandtourworld.com

Wednesday, July 9, 2014

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Technological advancement has completely revolutionized the concept of travelling round the globe. With the increasing number of travel technology providers, tourism in different exotic destinations gets a boost. Hassle-free and instant in its function, travel apps are the latest trend among global tourists.

Digital marketing is the most sought-after modish trend to promote tourism. Offering promotional deals is a simple way to invite potential customers to travel while segmenting your market to find interests for touring.

Social media marketing has immensely contributed to increase tourist influx in unconventional destinations along with boosting tourism in picturesque locales.Among the 25 major international markets surveyed, Asia ranks top in online travel bookings, mobile searches and mobile bookings.

Asian travellers lead the field when it comes to mobile travel bookings and searches performed, at 33% and 59% respectively, compared to the global average of 25% and 46% respectively.Travellers continue to use the internet for both information and booking.

Travel advertisers need to take full take advantage of the opportunities online advertising offer, as the key component in their marketing strategy.If you are a travel advertiser, then Adform has a range of new and exciting Rich Media formats that will perfectly fit your campaign objectives.

For instance, what should you do when you want to entice travellers to visit a specific island? How can you recreate that beach sensation for them? Check out their Sandstorm format and the revolutionizing Snowball format for a brighter tourism prospect.

via Digital Marketing Trends Redefining Tourism Prospects | Travelandtourworld.comTravelandtourworld.com.

Luxury domestic travel next big thing in India – eTurboNews.com

Luxury domestic travel next big thing in India – eTurboNews.com.

Enjoying the sunset on a private yacht or hopping on a heli-taxi service to some of the lesser-known pockets of the country, Indian travellers are seeking to explore the most exquisite travel ideas.

While luxury tourism caters to a niche market in India, tour operators expect this segment to grow by 25 per cent annually, heightened by the depreciating rupee making outbound travel costlier and an array of offers dished out by tour operators for domestic travellers

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