One of the worlds largest online travel booking sites released their official Chinese website and app earlier this month.”We hope to show our determination on developing the Chinese market by offering online hotel booking services of high quality,” said Zhuang Peifu, marketing director in China of hotels.com, at the press conference.
Hotel booking site HRS also entered the China market in July last year, offering Chinese language pages and a booking system on websites and mobile terminals. Its listings include castles and those with special services or designs, especially European destinations.China has become the largest tourism spender in the world, according to China Tourism Academy statistics released last August. With about 98 million person-time Chinese mainland tourists traveling overseas last year, the market has potential.
The prediction for this year is 16 percent growth to 114 million. Chinese online travel booking sites are also growing rapidly. Two domestic online travel booking sites – ctrip.com and qunar.com – ranked 10th and 15th globally on skift.com last October. Customized for Chinese”There are a lot of foreign websites offering hotel booking services with different promotion styles, but some of them set up their Chinese language pages early, which means it will be easier for them to habituate Chinese customers,” said Li Peng, a freelance overseas travel consultant.
Li recommended two sites under Priceline Group, booking.com and agoda.com as his first choices when booking foreign hotels for his customers.Cooperating with Chinas largest online booking site ctrip.com, booking.com has explored the Chinese market since 2012. With its customer services and Chinese language pages, the site has gained wide praise from Chinese users. Of course another reason booking.com is preferred by many Chinese customers is that most bookings can be canceled for free. The site can also automatically form an itinerary list with details of all the hotels customers are booking, a very necessary tool for Chinese people applying for travel visas in other countries, such as the Schengen visa for European countries. Most places can be changed or canceled for free later if they want to change their destinations or schedules.
Booking.com has taught a lesson to new arrivals. Both HRS and hotels.com announced it was free to cancel or change a booking. “These international websites have their strong database of hotels, which means many hotels can be found on all of these sites and the discounts they offer always make a difference over time,” Li said.HRS customized services for Chinese tourists. “China friendly” listed hotels offer special services for Chinese customers and “HRS Deals” promote half-price hotels daily.Agoda.com attracts members with its personal purchase points. “We can get the discount back by adding up the purchase points which means that the more we book,%