TripAdvisor will offer a million dollar digital marketing campaign to PATA CEO Challenge winners

pata logoEmerging tourism destinations have an unprecedented opportunity to boost their digital marketing campaigns, thanks to a collaborative venture between the Pacific Asia Travel Association (PATA) and TripAdvisor.

The PATA CEO Challenge offers two prizes, each valued at US$500,000, for regional, state and province tourism organisations, and secondary and tertiary cities that are able to demonstrate the uniqueness and authenticity of their heritage, customs, culture and natural beauty to local and international travellers. Awards valued at US$500,000 will be presented to the winners of each category: States, regions and provinces; and second-tier/third-tier cities.

Trip AdvisorThe winning organisations will work with dedicated teams from TripAdvisor to create unforgettable digital marketing campaigns that showcase their destinations to global stakeholders.“The PATA CEO Challenge is gathering momentum and we are receiving enquiries and entries from a very broad spectrum of new and emerging destinations. This is a remarkable opportunity to work with TripAdvisor’s digital marketing experts,” said PATA CEO Mario Hardy. “We have received many enquiries from organisations in mainland China and to assist them we are accepting entries in Simplified Chinese.”“Travellers around the world are always on the lookout for places to discover and explore.

By participating in the PATA CEO Challenge, emerging destinations will have the opportunity to showcase their unique destination to TripAdvisor’s global travel community,” said Sarah Mathews, Head of Destination Marketing, APAC at TripAdvisor. “We look forward to receiving even more creative entries as the deadline draw near.” Deadline for submissions is Thursday, October 1, 2015. The awards will be presented at the PATA Aligned Advocacy Dinner in London on November 2, when the guest of honour will be UNWTO Secretary General Taleb Rifai

via TripAdvisor will offer a million dollar digital marketing campaign to PATA CEO Challenge winners.

PATA Intern Associate Programme

PATA Intern programmePATA launches an Intern Associate Programme

The PATA Intern Associate Programme provides students with the opportunity to learn about PATA and PATA activities including advocacy, research, membership, and events. The PATA programme has attracted intern associates of different nationalities from various destinations and backgrounds around the world. PATA intern associates will be required to perform operational, support, and administrative tasks in various parts of the organisation at PATA Headquarters in Bangkok, Thailand.

via PATA Intern Associate Programme.

Enhanced by Zemanta

World’s Two Fastest Growing Tourism Regions Renew Cooperation

World’s Two Fastest Growing   Tourism Regions Renew Cooperation
The   Pacific Asia Travel Association and the Africa Travel Association enhance   their tourism partnership
pata logoJanuary 21, 2014,   Bangkok, Thailand &   New York, NY – The Pacific   Asia Travel Association (PATA) and the Africa   Travel Association (ATA) officially renewed their partnership by signing   a memorandum of understanding strengthening cooperation in developing the   visitor economies of the two fastest growing regions in the world.

The MOU commits the two regional travel trade associations to share knowledge   through research and publications, to reciprocate participation in meetings   and events, to support mutual advocacy positions, and to enhance two-way   marketing and market access.

“The rise of Africa as an inbound and outbound tourism force is well   documented,” said Martin Craigs, PATA Chief Executive Officer. “Closer   cooperation with Africa on tourism will bring many benefits not just to PATA   members, but to African tourism stakeholders too.”

Edward Bergman, ATA Executive Director, said: “We are pleased to renew this   important partnership between ATA and PATA. It will boost connections and   business opportunities for travel and tourism between Africa and Asia.”

According to PATAmPOWER statistics, the number of Africans visiting Asia   reached 797,000 in the first nine months of 2013, a rise of 3.3% over 2012.

United Nations World Tourism Organization statistics show very strong tourism   growth for both regions. There were 63.6 million international visitor   arrivals to the African continent in 2012, compared to 233.6 million in Asia   Pacific. International tourism receipts for Africa reached US$43.6 billion in   2012 compared to US$323 billion in Asia Pacific. Among emerging economy   destinations in both regions there were stellar performers in 2012 – for   example Thailand (+25%), India (+22%), and Vietnam (+18%). In Africa, some of   the top performers with double-digit growth were South Africa, Morocco, Egypt   and Madagascar.

The renewal of the MoU between the two associations builds on PATA’s   contribution to ATA’s Africa   Tourism Monitor. For the latest edition, PATAmPOWER provided data   on the top five African nations that Chinese nationals visited in 2012:   Egypt, South Africa, Ethiopia, Algeria and Keyna.

Through the activities outlined in the agreement, both organizations intend   to mutually support their respective associations to encourage the   sustainable development of tourism as a means of promoting international   understanding and appreciation of their respective cultures.

This MOU is the fourth such agreement signed between the two organizations.   Previous agreements were signed in 2005, 2008, and 2010.

Enhanced by Zemanta

Tourism Authority of Thailand earns four PATA Grand and Gold Awards 2013 – Pattaya Mail – Pattaya News, Communities, Opinions and much more…

pata logoCHENGDU, China, Sept 16 – The Tourism Authority of Thailand (TAT) on Sunday received four PATA Grand and Gold Awards 2013 in a presentation ceremony during the Pacific Asia Travel Association (PATA) Board and Committee meetings in Chengdu, China.

TAT Governor Suraphon Svetasreni received the Awards saying they clearly reflect the continuing improvements and upgrading of Thailand’s entire travel and tourism industry across the board, from marketing to culture to education

via TAT earns four PATA Grand and Gold Awards 2013 – Pattaya Mail – Pattaya News, Communities, Opinions and much more….