The Multi-Country Sites Strategy For Online Travel Brands: A Deep Dive – Skift

Skift logoThe largest online travel sites grapple with this question daily: What is the most effective way to conquer the world and plant roots everywhere from Greece to Colombia and Indonesia?It’s a complex question with many elements in such an expansion strategy, but one of the tools in these companies’ arsenals is launching distinct country sites with their own unique, top-level domains such as TripAdvisor.com.br TripAdvisor Brazil, Trivago.ro Trivago Romania, or FlightCentre.com.cn Flight Centre China, for example. googletag.cmd.pushfunction { googletag.display”div-gpt-ad-1390432568424-0″; }; Skift examined the URLs of the top online travel sites around the world and came up with a list of the top 10 travel-booking companies with the most top-level domains, and uncovered some surprises and nuances in strategy.Priceline 240, Expedia 81, and HotelsCombined 61 have the most country sites with distinct, top-level domains for consumer-facing websites. In this list, which is an estimate based on companies’ answers to our queries in some cases, public filings, and our own research, we counted top-level domains such as Hotels.com and Hoteles.com, but not ca.hotels.com or num

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China Becomes World’s Biggest Travel Spender According to Hotels.com Report — DALLAS, August 21, 2013 /PRNewswire/ –

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the Hotels.com report found 75 percent of global hoteliers say Chinese travelers now account for up to five percent of their business. Nearly half (45 percent) say they have experienced an increase in Chinese guests over the last year, with the greatest increases coming in APAC (61 percent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 percent and almost half (47 percent) anticipating an 11-50 percent rise.

According to the Hotels.com report, the majority of overseas Chinese travel (96 percent) has been for leisure purposes, while just over half (52 percent) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 percent) of Chinese travelers say they prefer to travel independently and not as part of a group. This development was confirmed by the hoteliers surveyed, who say 70 percent of Chinese guests now travel independently, compared with a much more even split in 2012.

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