Facebook is planning to woo the travel industry with a series of events, research and ad targeting refinements in the coming months as it looks to turn one of its fastest growing advertising verticals to one of its biggest in 2014.In recent months the social network’s EMEA division has gradually been reorganising its sales teams to work with advertisers on a vertical, rather the country-based level. It has been recruiting for travel sales representatives in particular as it is looking to bring spend from the sector more in line with its biggest spending sectors, such as FMCG and financial.
Marketing Challenges International (MCIntl) recently released a white paper that outlines the social media marketing landscape for global destinations in the meetings and conventions industry. Digital and social media are now complementing and, in some cases, replacing traditional marketing strategies due to cost-effectiveness, expansive reach, and the ability to target specific audiences based on preference.
“The market is evolving so rapidly that we have to keep monitoring it”, said Michel Couturier, President, MCIntl. “We took an in-depth look at the social media landscape and extracted strategies for our global clients. We know that research and face-to face meetings are key to success for a destination, but applying effective social media tactics can also enhance the marketability of a destination.”
Using social media as a marketing tool for global destination promotion is standard practice for the leisure market, he said, but convention bureaus have been slower to adopt these new tools. In a phone interview with International Meetings Review, Couturier noted several destinations that have done well with implementing social media with their convention marketing.
|Monday, 12 August 2013|
We are excited to announce that Facebook has agreed to acquire Mobile Technologies and that once the deal has closed many of us will be joining the company at their headquarters in Menlo Park, California.
Mobile Technologies was founded in 2001 with the goal of breaking through language barriers to open up communication between the people of the world. With 6,000 languages in the world, the language divide presents the greatest human communication challenge. Mobile Technologies has developed a number of cross-lingual communication tools: Jibbigo, the world’s first speech-to-speech translator on a phone that runs online and even off-line, independent from the Internet.
via Press Release.
By SUZANNE VRANICA and EVELYN M. RUSLI
The social-media giant’s better-than-expected second-quarter results, driven in part by a big increase in mobile advertising revenue, signaled that after a rough start, the company has made marketers feel more comfortable with spending money on the social network.
Facebook Advertising For the Travel Vertical – Business 2 Community
As social media continues to grow exponentially in adoption, consumers will increasingly seek recommendations from their social networks on travel purchase decisions. The influence of customer recommendations on social media channels cannot be underestimated by marketers. According to PhoCusWright’s Social Media in Travel 2012, more than 75% of travelers use social networks to find some type of shopping-related deal, while 30% specifically seek out travel-related deals. It is clear that succeed in this evolving social ecosystem, businesses travel industry will need to cultivate positive customer experiences that can be translated into efficient marketing opportunities through Social Media.
Below are five quick tips marketers in the Travel vertical for how to use Facebook and other social media to turn your customers into your greatest marketing asset:
Read more at http://www.business2community.com/facebook/facebook-advertising-for-the-travel-vertical-0564774#oqEpmVHlxZzIgfB4.99
Jet Set World Travel Owner Julia Douglas is a staunch believer in social media, particularly Facebook, Twitter and, increasingly, Instagram, the photo-sharing site. The Chicago agency actively maintains its own Facebook page and Twitter account, while its seven individual travel advisors have their own individual pages and accounts.
She and other agency owners have been pondering how – and whether – to make the jump from using social media primarily as an informational tool to something more aggressive, promotional and clearly intended to generate revenue. While they’re not opposed to producing more income, they worry that a more aggressive strategy could alter the style and culture of their agencies as they seek that delicate balance between soft sell versus hard sell.
Posted by Dan Morris, Sr. Product Manager at Marin Software.
Over the past year, signs of global economic recovery have brought optimism to marketers across key consumer-based industries. In particular, the travel industry has seen signs of growth from a number of trends including reduced unemployment rates, increased disposable income, and improved consumer optimism.
- 8 Simple Tactics For Driving Brand Engagement On Facebook (business2community.com)
A very interesting review of Facebook in the travel sector in PDF form presented by MMGY Global.
- A (very) deep-dive into using Facebook for marketing in the travel industry (tnooz.com)
- Social Media and the Travel Agent: Small Steps Yield Big Results (business2community.com)
- How to Target Only Your Customers With Facebook (socialmediaexaminer.com)