The Travel Marketing Digest: Congratulations to Dubai for EXPO 2020, New findings from Facebook, “The 21st Century Traveller” report from Euromonitor, BCG & TripAdvisor report on Chinese Tourism

Dubai Expo CongratulationsFirstly, we would like to congratulate Dubai and its premier sponsors and bid supporters from around the world for their successful bid to host the EXPO 2020. This edition draws attention to three insightful studies: Facebook have released some new findings on their impact on travel plansEuromonitor have released a report on the trends of \”The 21st Century Traveller\”Boston Consulting Group and Trip Advisor have released a report on the explosion of Chinese Tourism and how to capitalise on it In addition, Amadeus announce a new travel start up venture fund, Twitter announce their first entry into advertising and we provide a summary from CMOs InTravel, our blog site.

via Congratulations to Dubai for EXPO 2020, New findings from Facebook, “The 21st Century Traveller” report from Euromonitor, BCG & TripAdvisor report on Chinese Tourism.

Winning Expo 2020 will boost Dubai’s image in global job market | GulfNews.com

Dubai: Expo 2020 would significantly boost Dubai’s image in the international job market as a destination for talented professionals if the emirate is successful in his bid, Hany Mwafy, Managing Director at Brand Finance Middle East said.

Brand Finance is an independent valuation firm that assesses the value of brands and recently released a study that said the UAE brand value would increase by $8 billion (Dh29.4 billion) if Dubai is successful in its bid later this year.

Mwafy, speaking on the backdrop of The Global Travel Marketing Forum — an event that brings together global travel marketing heads — in Dubai on Wednesday, said a winning bid would “enforce the reality that Dubai is one of the global talent magnets”.

via Winning Expo 2020 will boost Dubai’s image in global job market | GulfNews.com.