Interview: Emirates CEO on Why the Dubai-Based Carrier Is Winning – Daily Telegraph

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Ever wondered what happens to a 258-seater jet when it starts to look a bit dated?“  Cut up in the desert,” Sir Tim Clark, the long-standing president of Emirates airline, says matter-of-factly. “Sad but that’s what you have to do. They are no use to us.” Emirates’ Airbus A340-500 aircraft may only be eight or so years old, but some of them will soon end up in the warm waters of the Persian Gulf, surrounded by coral and divers.“They have no value so we strip out all of the parts as best we can and then the government takes them, sanitises them and makes them environmentally friendly and creates reefs,” Clark says.It may seem brutal but there is no room for sentimentality in the fast-paced environment at Emirates, which is already the world’s biggest airline by international passenger traffic and is growing rapidly. It’s out with the old and in with the new, after Emirates in November placed the biggest order in the history of civil aviation for larger, far more fuel efficient planes.Emirates is already the biggest operator of A380 super-jumbos – it took delivery of its 44th in December – and it has a total firm order book of 385 aircraft, also including Boeing 777s and Airbus A350s.Although the real sums that change hands over aircraft deals always remain cloaked in secrecy, the list value of Emirates’ order book is $166bn £100bn.

via Interview: Emirates CEO on Why the Dubai-Based Carrier Is Winning – Skift./Daily telegrahp

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MIDDLE EAST Low cost Carrier rankings and outlook

MIDDLE EAST LCCs ARE NOW ESTABLISHED, but there is still plenty of upside:

by Airline Leader

ALTHOUGH THE LCC MARKET IN THE MIDDLE EAST IS SMALL, it is certainly vibrant and contains several strains of the genre. From the original Air Arabia, still very faithful to its low-cost roots and able to be consistently profitable, through Jazeera and NAS Air to the now-largest, flydubai – the latter now becoming a closer partner with fellow Dubai airline, Emirates.

via http://www.airlineleader.com/regional-focus/middle-east-outlook-1

Emirates becomes the first Airline in the Middle East to use Google Now™ | Emirates United Arab Emirates

DUBAI, U.A.E., 6th August 2013: Emirates, one of the world’s fastest growing airlines today announced that it will start to roll-out Google Now™ cards for their passengers who book via Emirates.com.

A feature of the Google Search™ app, Google Now is available and fully integrated for Android™ (devices running Android 4.1 and above) and iOS (iPhones and iPads).

via Emirates becomes the first Airline in the Middle East to use Google Now™ | Emirates United Arab Emirates.