Press Release: Over 30 travel marketing experts to provide insights at The Travel Marketing Forum, Dubai 24th Sept

PRESS RELEASE 

Middle East’s Premier Travel Marketing Event to convene in Dubai on 24th September

Insights from over 30 leading travel marketing experts

Dubai Tourism, Expedia, Yahoo, SkyTech and IBEX Global added to the conference content

Travel Marketing leaders to gather in Dubai to discuss a diverse yet interrelated set of topics

 

Press Release: Dubai – 18th September 2014 

In just under a week the Middle East’s premier Travel Marketing event will take place in Dubai.

Some of the world’s leading travel brands and marketing services providers will gather for a day of knowledge sharing and business development.

 

Amadeus, a leading travel technology company, will present a report on Middle East booking trends, internet penetration, smart phone usage, booking and  payment patterns, booking channels and social media trends in the travel sector.

Illusions Online, a Dubai based travel business technology provider for the leisure sector, will talk to their new generation cloud based leisure packaging capability and their strategy to create a global online travel exchange.    

 

Other speakers come from leading brands such as Facebook, Google, TripAdvisor, Jumeirah and Emirates.

The programme also includes interviews with the Head of Strategy for dnata travel and the CEO of The Entertainer.  Technology companies such as SkyTECH Solutions and Comarch will share their views on Big Data and Customer Relationship Management in the travel sector.

In a key panel on destination marketing, Dubai Tourism will highlight the power of local advocacy.

Yahoo will present a case study on how they have assisted travel companies with their online exposure and IBEX Global will highlight their recent regional launch of their Customer Experience Management Technology.

Mohamed Al Rais, Deputy CEO of Al Rais Travel, will be joined by representatives from Expedia, destinia.com and e-Tourism Frontiers on a panel debate on the development of the online travel market.

Porton Group will reveal a revolutionary technology that can be used by the travel sector to screen travellers for potentially contagious diseases without significant disruption to the airline check-in process.

Duncan Alexander, Director at The Travel Marketing Store stated “We have been delighted by the response that we have received from the travel marketing community to the concept of our event. The content is truly exceptional and we look forward to what will be an enlightening day”.

Over 40 companies will be represented at this year’s event which will also hold “The Global Travel Marketing Awards” and “The Market Place for Travel Marketing Services” where buyers and suppliers meet to discuss new services.

via Press Release: Over 30 travel marketing experts to provide insights at The Travel Marketing Forum, Dubai 24th Sept.

Top Travel Industry CEOs on Social Media – Skift

Top Travel Industry CEOs on Social Media – Skift.

Rafat Ali, Skift

For the world’s largest consumer-facing sector, you would think that the travel industry executives would be very social and outward looking. This is, after all, an industry built on hospitality. Think again.

Turns out among the legions of big travel companies across all its subsectors, the CEO and leaders of these companies very rarely go off track from traditional corporate channels of communication. A select few of them are on social media, and even fewer have a meaningful presence — communicating with and responding to customers and peers in travel —  in the various social channels.

Part of it has to do with the top leadership among top companies in travel: it still is an old white-boys club, for most part, at least in U.S. and Europe, and very few of them are tech savvy themselves. The more practical reason is that most of the large travel companies are public companies, with lots of financial regulations inhibiting the free form of communication that social media allows

Word of Mouth and Travel Marketing | Social Media Today

Word of Mouth and Travel Marketing | Social Media Today.

Why the Destination Marketing Organisation is broken.