Ryanair Partners With Travelport

A Ryanair Boeing 737-800, named Nyköping, take...

A Ryanair Boeing 737-800, named Nyköping, takes off from London Luton Airport, England. (2007) (Photo credit: Wikipedia)

Ryanair, Europe’s favourite low fares airline, today (11 Mar) announced a new partnership with Travelport, a leading distribution services and e-commerce provider for the global travel industry, allowing Travelport-connected agents worldwide access to Ryanair’s low fares and comprehensive route network.

The combination of Ryanair’s low fares, extensive route network at primary and secondary airports, and No 1 or No 2 market share in most of Europe’s major travel markets, will enable Ryanair and Travelport to deliver a significant business travel platform, and allow Europe’s largest businesses to save both time and money by flying Ryanair. This significant partnership follows recent technology developments from Travelport making it the ideal partner for Ryanair to target the travel industry channel.

Ryanair continues to improve both its customer experience and offering and this partnership with Travelport, and the launch of a dedicated Ryanair group travel service, are the latest in a programme of developments, with a new business product set to be unveiled in the summer, along with a fully revamped Ryanair website, a brand new app and mobile boarding passes.

In London, Ryanair’s Chief Marketing Officer, Kenny Jacobs said:

“This partnership with Travelport is a significant development for Ryanair and for businesses across Europe and beyond as we continue to evolve our business offering. As Europe’s largest airline, we’ll carry over 81.5m customers this year on the largest route network, connecting 186 airports in 30 countries.

More than 22% of these customers already choose Ryanair for business travel and we expect that percentage to grow as this partnership allows corporate travel departments and businesses even greater access to Ryanair’s low fares and routes, ensuring they save millions of euro in travel expenses every year.”

Travelport’s Executive Vice President & Chief Commercial Officer, Kurt Ekert said:

“We’re excited that Europe’s largest low fares airline has selected Travelport as its partner and is fully embracing what we can uniquely offer through our industry-leading airline distribution technology. We look forward to working together to help Ryanair achieve its business ambitions and extend its extensive choice of low fares to travel agency customers worldwide.”

via Ryanair Partners With Travelport.

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The Chief Marketing Officer is Dead | LinkedIn

An interesting article on the role of the Chief Marketing Officer.

Our response to this is as follows:

“An interesting viewpoint. I think the IKEA and Apple leadership approach speaks for itself. Marketing has moved on and is still a misunderstood and ill defined term. Our view is that the modern CMO needs to be able to lead and fuse science, art & technology to build lasting and profitable customer relationships. Kamprad and Jobs did this. The CMO needs to get the facts that data (in increasing forms) can provide to drive decisions. The art of marketing remains with the needs to build positive brand affinity. Any CMO that does not understand what technology can do for their business needs to get educated and the entire area of relationship building and engagement have been revolutionised by the opportunity presented by social marketing. We don’t believe the CMO role is dead. It is a role that has been transformed and those companies that get it and have CMOs that fuse science with art with technology and relationship building will probably be those most likely to succeed.”

via The Chief Marketing Officer is Dead | LinkedIn.