Northstar Travel Media acquires Singapore’s Web in Travel – Travel Weekly

Northstar Travel Media, parent company of Travel Weekly, has acquired Web in Travel, a Singapore-based media company focused on travel marketing, distribution and technology.

Web in Travel is best known for its conferences on online travel distribution in the Asia-Pacific region. It currently produces Web in Travel conferences in Singapore, Dubai, Thailand, Indonesia, Japan and Australia.mam_114808_168630_Fancybox_900px

The acquisition of Web in Travel — which also produces e-newsletters, blogs and video channels — expands Northstar’s presence in Asia beyond the recent acquisition of Travel Weekly Asia, Travel Weekly China and Events China. Those brands and Web in Travel are part of the recently formed Northstar Travel Media Singapore.

With the addition of Web in Travel, Northstar now has face-to-face events in Asia to complement the newly acquired publishing brands serving the Asian travel trade.

Web in Travel’s flagship conference in Singapore explores online travel and the evolving trends in marketing, distribution and technology in the Asia-Pacific region.

Additional events include WIT Middle East, WIT Indonesia, WITX: Women In Travel, WIT Hospitality Roadshow and WITNext, a mentoring workshop for young professionals.

Web in Travel’s founder, editor and producer, Yeoh Siew Hoon, will report to Bob Sullivan, executive vice president of Northstar Travel Media. She will take on the additional title of editorial director for Northstar Travel Media Asia. WIT’s general manager, Gerry Pang, will continue to report to Yeoh Siew Hoon.

“The addition of Web in Travel is an important strategic move for our company and demonstrates our dedication to providing the best information from all parts of the world,” said Thomas Kemp, chairman and CEO of Northstar Travel Media. “We’re delighted to have such smart, talented people join our ranks and helping Northstar grow in the Asia-Pacific region.”

Hoon said, “The importance of staying on top of industry trends and changing technologies cannot be overestimated. By joining forces with Northstar, Web in Travel will be better positioned to provide clients with a global perspective on the changing tides of our industry.

“We are extremely excited to be united with Northstar Travel Media and optimistic that our partnership will create a powerful new information and media business serving Asia and China.”

via Northstar Travel Media acquires Singapore’s Web in Travel – Travel Weekly.

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Southeast Asia Grows Faster – PATA

In 2013, visitor arrivals to Asia reached a total of 385 million with a collective growth of 5.5% over the previous year, dominated by Southeast Asia’s growth of 10.5%. Despite a continued drop of China’s arrivals (2.5% in 2013), arrivals to Northeast Asia reached 243 million, nearly one-third of Asia’s total.Image

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WIT – WEB IN TRAVEL : Skyscanner kicks off first integrated marketing campaign in APAC

Posted on 17 Feb 2014 at 20:16 pmgoeverywhere

Global travel search site, Skyscanner, chose Singapore to launch its first integrated marketing campaign – Anywhere and Everywhere – in Asia Pacific with a call to action on 15 February for fans to send in a video of up to15-seconds of themselves, telling why they deserve to go on a trip around the world.

The lucky winner will be sent on a three-week adventure spanning seven destinations across six continents.

The campaign, which runs till end April, also includes an interactive multi-phase consumer contest offering winners free air tickets to numerous destinations around the world.

Aimed to drive greater brand awareness and traffic to the Skyscanner Singapore website, the campaign is divided into two phases:

Phase one is the selection of the winner to the dream three-week trip, with each destination randomly selected by the Everywherea feature%

via WIT – WEB IN TRAVEL : Skyscanner kicks off first integrated marketing campaign in APAC.

World’s Two Fastest Growing Tourism Regions Renew Cooperation

World’s Two Fastest Growing   Tourism Regions Renew Cooperation
The   Pacific Asia Travel Association and the Africa Travel Association enhance   their tourism partnership
pata logoJanuary 21, 2014,   Bangkok, Thailand &   New York, NY – The Pacific   Asia Travel Association (PATA) and the Africa   Travel Association (ATA) officially renewed their partnership by signing   a memorandum of understanding strengthening cooperation in developing the   visitor economies of the two fastest growing regions in the world.

The MOU commits the two regional travel trade associations to share knowledge   through research and publications, to reciprocate participation in meetings   and events, to support mutual advocacy positions, and to enhance two-way   marketing and market access.

“The rise of Africa as an inbound and outbound tourism force is well   documented,” said Martin Craigs, PATA Chief Executive Officer. “Closer   cooperation with Africa on tourism will bring many benefits not just to PATA   members, but to African tourism stakeholders too.”

Edward Bergman, ATA Executive Director, said: “We are pleased to renew this   important partnership between ATA and PATA. It will boost connections and   business opportunities for travel and tourism between Africa and Asia.”

According to PATAmPOWER statistics, the number of Africans visiting Asia   reached 797,000 in the first nine months of 2013, a rise of 3.3% over 2012.

United Nations World Tourism Organization statistics show very strong tourism   growth for both regions. There were 63.6 million international visitor   arrivals to the African continent in 2012, compared to 233.6 million in Asia   Pacific. International tourism receipts for Africa reached US$43.6 billion in   2012 compared to US$323 billion in Asia Pacific. Among emerging economy   destinations in both regions there were stellar performers in 2012 – for   example Thailand (+25%), India (+22%), and Vietnam (+18%). In Africa, some of   the top performers with double-digit growth were South Africa, Morocco, Egypt   and Madagascar.

The renewal of the MoU between the two associations builds on PATA’s   contribution to ATA’s Africa   Tourism Monitor. For the latest edition, PATAmPOWER provided data   on the top five African nations that Chinese nationals visited in 2012:   Egypt, South Africa, Ethiopia, Algeria and Keyna.

Through the activities outlined in the agreement, both organizations intend   to mutually support their respective associations to encourage the   sustainable development of tourism as a means of promoting international   understanding and appreciation of their respective cultures.

This MOU is the fourth such agreement signed between the two organizations.   Previous agreements were signed in 2005, 2008, and 2010.

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