The New Ad From Apple Is All About Exploring. And Travel – Skift

Rafat Ali, Skift

Apple iPad

Apple iPad

Admittedly it is early for an ad of the year declaration, but when the brand is Apple you have to sit up and notice. And this one is a doozy: the new ad for iPad Air channels Robin Williams and his verse from “Dead Poets Society” and is all about writing your own verse in life, so to speak.The new ad, titled “Your Verse,” positions the new iPad Air as a tool to dream, create, explore, and travel. “We’re humbled and inspired by what people do with iPad. So we set out to capture some of their stories. What will your verse be?” says the description for the ad on YouTube, which we’ve embedded below.

via The New Ad From Apple Is All About Exploring. And Travel – Skift.

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What is the future of wearable technology in the travel industry? | Tnooz

September 6, 2013 By Leave a Comment

Between Google Glass and the recent announcement of Samsung’s Galaxy Gear smartwatch, wearable technology is on a vicious march towards omnipresence.

While Glass graces the nose of only a few, this is going to rapidly change as the next 18 months usher in a raft of wearable technologies that will no doubt change the fundamentals of human/machine interaction and learning.

Here’s a breakdown and analysis of a few technologies grabbing the best of buzz.

Read more at http://www.tnooz.com/2013/09/06/tcritic/what-is-the-future-of-wearable-technology-in-the-travel-industry/#L7uhju0eQizo2HyB.99

via What is the future of wearable technology in the travel industry? | Tnooz.

The Chief Marketing Officer is Dead | LinkedIn

An interesting article on the role of the Chief Marketing Officer.

Our response to this is as follows:

“An interesting viewpoint. I think the IKEA and Apple leadership approach speaks for itself. Marketing has moved on and is still a misunderstood and ill defined term. Our view is that the modern CMO needs to be able to lead and fuse science, art & technology to build lasting and profitable customer relationships. Kamprad and Jobs did this. The CMO needs to get the facts that data (in increasing forms) can provide to drive decisions. The art of marketing remains with the needs to build positive brand affinity. Any CMO that does not understand what technology can do for their business needs to get educated and the entire area of relationship building and engagement have been revolutionised by the opportunity presented by social marketing. We don’t believe the CMO role is dead. It is a role that has been transformed and those companies that get it and have CMOs that fuse science with art with technology and relationship building will probably be those most likely to succeed.”

via The Chief Marketing Officer is Dead | LinkedIn.