The Week in Stats: A Rougher Week for Airlines and Digital Marketing Tips | Travel Agent Central

April 25, 2014

This week in travel stats saw the release of some less encouraging signs for the air travel industry as data showed slower profit growth in the first quarter of 2014 and a decline in customer satisfaction.

Airline Profits Grow More Slowly in First Quarter of 2014

iata-april-2014-profit

According to a survey from the International Air Transport Association (IATA), slightly more than half of respondents indicated an improvement in profits in the first quarter of 2014 versus the same time a year ago. The proportion of respondents experiencing a fall in Q1 profits, however, rose rose to 30%, compared to 25% in the January survey, bringing the rate of improvement in Q1 down compared to Q4.

Visit http://www.iata.org

Airline Satisfaction Index

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The American Customer Satisfaction Index (ACSI) is now available for the first quarter of 2014. Here’s how the airlines are stacking up.

via The Week in Stats: A Rougher Week for Airlines and Digital Marketing Tips | Travel Agent Central.

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Airport Strategy & Marketing selects Sabre | News | Breaking Travel News

Sabre Airline Solutions, a global provider of software and data solutions for airlines, has been selected by Airport Strategy & Marketing (ASM) to provide critical aviation data to the renowned airline route development consultancy.

Sabre’s AirVision Market Intelligence solution captures global passenger traffic, synthesizes the information and provides direct airline booking estimates and a complete global view of scheduling and traffic data.sabre-logo-250x61

ASM has led the way in air service development for the past 20 years, specializing in airline route development strategies, air traffic forecast and air traffic delivery campaigns for airports and tourism boards around the world.

“We are delighted to work side-by-side with a partner that has invested many years in building a robust and exhaustive market-intelligence database,” said Marc Gordien, vice president consulting for ASM: “ASM has the longest list of successes in the industry, and our mission to help route development for airports and regions requires a high level of credibility in the eyes of airlines. And we strongly believe Sabre AirVision Market Intelligence is the right solution to deliver the quality we need in all regions.”

Sabre’s Market Intelligence solution is a strategic component for ASM to continue delivering state-of-the-art market analysis, marketing best practices and competitive strategy formations to clients.

Sabre’s Market Intelligence is the only solution that leverages market information from three of the major global distribution systems (GDS), and includes over 50 proprietary data sources, to deliver reliable and accurate passenger traffic, airline schedule and fare information on a 24×7 basis.

“By selecting Sabre’s Market Intelligence solution, ASM has enhanced its offering and will now be able to develop and deliver the most robust route development strategies and services for airports worldwide,” said Darren Rickey, vice president, Sabre AirVision Marketing and Planning solutions.

via Airport Strategy & Marketing selects Sabre | News | Breaking Travel News.

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Flybe targets rail and road competitors in new strategy | News | Marketing Week

Mon, 31 Mar 2014 | By Branwell Johnson

Regional airline Flybe is implementing a brand and marketing strategy overhaul across all customer touchpoints.

It is unveiling a multimillion pound marketing campaign focusing

Flybe G-FBEM

Flybe G-FBEM (Photo credit: Flicktone)

on “time-saving travel”, including television spots, alongside a website overhaul and the introduction of purple as a colour it can “own”. The colour will be introduced across the airline’s collateral, such as uniforms.

Chief commercial officer Paul Simmons says that the company has revisited its heritage to find the “product truth” that will give Flybe a strong positioning, personality and way to engage with fliers.

“It is necessary because very few people know what we do. Now we have a very focused proposition. We were a brand most people had heard of but nobody knows what we stand for.”

He says that as Flybe has no airline competitors on 80 per cent of its routes the marketing will target road and rail users and champion the airline’s speed to destination.

A new strapline “From A to Flybe” is being rolled out with creative executions that show how speedily Flybe can transport you to a destination. There are three TV spots with calls to action for business and leisure travellers and they will be supported by other channels, including social media. The campaign has been devised by The Corner.

The branding refresh and communications are underpinned with a ‘60:60 Guarantee’ product that will give passengers a £60 credit towards their next flight booked within 60 days if, through the fault of the airline, their flight arrives more than 60 minutes late.

Simmons says: “No-one else can do this – not BA, Ryanair or easyJet – because their on-time performance is not good enough”.

via Flybe targets rail and road competitors in new strategy | News | Marketing Week.

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