Travel Biz Monitor: Zambia Tourism Board to boost marketing activities in India

After making its debut at Outbound Travel Market last year, Zambia Tourism Board is looking at improving its marketing activities in order to promote the destination in the Indian market. India is among the top ten tourist source markets for Zambia.

English: victoria falls

English: victoria falls (Photo credit: Wikipedia)

The tourism sector’s contribution to Zambia’s economy is three per cent, which the country’s tourism board is looking at increasing to six per cent by 2016. There are plans to create 300,000 jobs in Zambia’s tourism sector, said Mato Shimabale, Director Marketing, Zambia Tourism Board, who is in India to participate in SATTE in Delhi January 29-31. He was accompanied by Doris Kofi, Senior Marketing Manager Domestic, Zambia Tourism Board, and Cathy Miller, Front Office Manager, Chrismar Hotel, Zambia.

via Travel Biz Monitor :: Zambia Tourism Board to boost marketing activities in India.

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World’s Two Fastest Growing Tourism Regions Renew Cooperation

World’s Two Fastest Growing   Tourism Regions Renew Cooperation
The   Pacific Asia Travel Association and the Africa Travel Association enhance   their tourism partnership
pata logoJanuary 21, 2014,   Bangkok, Thailand &   New York, NY – The Pacific   Asia Travel Association (PATA) and the Africa   Travel Association (ATA) officially renewed their partnership by signing   a memorandum of understanding strengthening cooperation in developing the   visitor economies of the two fastest growing regions in the world.

The MOU commits the two regional travel trade associations to share knowledge   through research and publications, to reciprocate participation in meetings   and events, to support mutual advocacy positions, and to enhance two-way   marketing and market access.

“The rise of Africa as an inbound and outbound tourism force is well   documented,” said Martin Craigs, PATA Chief Executive Officer. “Closer   cooperation with Africa on tourism will bring many benefits not just to PATA   members, but to African tourism stakeholders too.”

Edward Bergman, ATA Executive Director, said: “We are pleased to renew this   important partnership between ATA and PATA. It will boost connections and   business opportunities for travel and tourism between Africa and Asia.”

According to PATAmPOWER statistics, the number of Africans visiting Asia   reached 797,000 in the first nine months of 2013, a rise of 3.3% over 2012.

United Nations World Tourism Organization statistics show very strong tourism   growth for both regions. There were 63.6 million international visitor   arrivals to the African continent in 2012, compared to 233.6 million in Asia   Pacific. International tourism receipts for Africa reached US$43.6 billion in   2012 compared to US$323 billion in Asia Pacific. Among emerging economy   destinations in both regions there were stellar performers in 2012 – for   example Thailand (+25%), India (+22%), and Vietnam (+18%). In Africa, some of   the top performers with double-digit growth were South Africa, Morocco, Egypt   and Madagascar.

The renewal of the MoU between the two associations builds on PATA’s   contribution to ATA’s Africa   Tourism Monitor. For the latest edition, PATAmPOWER provided data   on the top five African nations that Chinese nationals visited in 2012:   Egypt, South Africa, Ethiopia, Algeria and Keyna.

Through the activities outlined in the agreement, both organizations intend   to mutually support their respective associations to encourage the   sustainable development of tourism as a means of promoting international   understanding and appreciation of their respective cultures.

This MOU is the fourth such agreement signed between the two organizations.   Previous agreements were signed in 2005, 2008, and 2010.

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