Microblogging giant, Twitter has rolled out a new form of targeted advertising, that would allow companies to deliver \”promoted tweets\” to customers who show interest in the brand through web browsing. For instance, if a hotel brand wants to display a promotional ad on Twitter, they would prefer to show it to travel enthusiasts who have already visited their website. To give the special offers to people who are on Twitter, the brand needs to share their browser-related information, or browser cookie ID, with Twitter, via an ads partner. This information will be used to match with the Twitter accounts, so that the users, with whom the travel deal would aptly match with, will be sent a Promoted Tweet. Advertisers will only receive reports as to how many users saw or clicked on their ads, and not users\’ identities.
There’s only one place where ignoring the organization and logistics involved with travel really pays off. That’s in travel ads where people don’t want to think about renting a car or booking a tour, but want to imagine themselves steeped in culture in front of vistas they’ve only seen in their dreams.
Consequently, this week’s ad roundup looks at the romantic side of travel. It looks past business meetings to see face-to-face human connection, turns arguably irresponsible last-minute trips into a celebration of spontaneity, and highlights how ancient trails can become a modern-day action movie.
- Expedia Faced Q2 Advertising Woes and its Hotwire Business Suffered, by Skift – Skift (cmosintravel.com)
- The Six-Page Guide to All Things Sexy in Digital Travel – Skift (cmosintravel.com)
CMOs InTravel | The Forum for Travel Marketing Specialists
Advertisers Can Reach More Than 7.5 Million Engaged and Qualified Travelers on Mobile Devices
CHICAGO--(BUSINESS WIRE)--July 30, 2013--
Mobile Media Summit 2013, As mobile usage among consumers continues to skyrocket, brand advertisers are seeking ways to reach qualified audiences at specific locations. To address this opportunity, MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology company, today announced the immediate availability of a new mobile engagement platform that enables brands to reach travelers while at airports and hotels.
Through this immersive, end-to-end platform, brands can now target and remarket to this highly-desirable audience throughout the entire browsing session. Brands are seamlessly integrated into a user experience through sponsorship and native advertising opportunities. The company’s mobile network currently reaches more than 7.5 million unique users per month.
- CMO Council Contributes to Development of Future Asia-Pacific Marketing Leadership (sys-con.com)
- gyroVoice: Can CMOs Master the Customer Experience for Hispanic Shoppers? (forbes.com)
- Is the Future Bright for CMOs? (digiday.com)
- Why CMO Job Security Is Rising (forbes.com)
- The new CMO: An old dog with new tricks (andrewdod.wordpress.com)
By SUZANNE VRANICA and EVELYN M. RUSLI
The social-media giant’s better-than-expected second-quarter results, driven in part by a big increase in mobile advertising revenue, signaled that after a rough start, the company has made marketers feel more comfortable with spending money on the social network.
Travel Ads Come to Life: Top 14 Ambient Tourism Campaigns – Skift
Samantha Shankman, Skift
Breaking through in travel advertising is no easy task; we chronicle all the quality and even questionable attempts of destinations and travel companies to attract customers and visitors via video each week.
But as travel competition heats up in this over-saturated media messaging world, tourism organizations are pushed to come up with more creative ways to attract tourists. Ambient advertising, in which agencies take their messages offline and onto real-life objects, has experienced a boom among tourism organizations in the past year.