Microblogging giant, Twitter has rolled out a new form of targeted advertising, that would allow companies to deliver \”promoted tweets\” to customers who show interest in the brand through web browsing. For instance, if a hotel brand wants to display a promotional ad on Twitter, they would prefer to show it to travel enthusiasts who have already visited their website. To give the special offers to people who are on Twitter, the brand needs to share their browser-related information, or browser cookie ID, with Twitter, via an ads partner. This information will be used to match with the Twitter accounts, so that the users, with whom the travel deal would aptly match with, will be sent a Promoted Tweet. Advertisers will only receive reports as to how many users saw or clicked on their ads, and not users\’ identities.
With global ad campaigns starring international sports stars, is it any surprise that Turkish Airlines‘ Twitter followers are more than double the next closest Middle Eastern airline?
What may be surprising is that Turkish Airlines is one of the least active and engaged of its regional peers on social media, and that airlines like Nasair and Jazeera Airways have a better grasp on Twitter than growing global giants like Etihad and Emirates.
Using numbers collected from SkiftSocial, we looked at how and how often airlines based in the Middle East tweet and talk to their passengers. In some cases carriers have accounts in multiple languages or targeted to one geographic area. We focus on airlines’ English-language Twitter accounts.
|Airlines||Twitter Followers||Daily Tweet Rate|
|Turkish Airlines (Turkey)||327,869||0.9|
|Saudia Airlines (Saudi Arabia)||138,360||12|
|Qatar Airways (Qatar)||104,849||13.8|
|Nasair (Saudi Arabia)||83,003||18.9|
|Jazeera Airways (Kuwait)||36,644||1.3|
|Royal Jordanian Airlines (Jordan)||34,341||12.8|
|Oman Air (Oman)||18,724||3.1|
|Gulf Air (Bahrain)||15,882||1.2|
|El Al (Israel)||10,106||0.8|
|RAK Airways (UAE)||1,593||0.7|
- Flying High: Why Airlines Get Social Marketing Right (business2community.com)