MediaPost Publications Minnesota Launches Largest-Ever Tourism Campaign 04/25/2014

by Tanya Irwin, Apr 24, 2014, 3:53 PM

Minnesota will spend $14 million over the next year promoting the state’s tourism offerings, the largest travel marketing campaign in the state’s history and a 65% increase over last year.

Image representing Twitter as depicted in Crun...

Image via CrunchBase

The campaign, “Only in Minnesota,” will span 14 states and provinces and includes four TV spots, a revamped Web site, outdoor, digital ads and social media: Twitter, Instagram, Facebook and Pinterest. Consumers are invited to use the hashtag #OnlyinMN to document their favorite Minnesota moments.

Tourism

is a $12.5 billion-a-year industry in Minnesota. Research shows that travelers want to experience new and unique things when they travel, which is  why the campaign features Minnesota’s distinct outdoor adventures, cultural experiences, and unique landmarks – differentiating Minnesota from other Midwest travel destinations, says John Edman, director of Explore Minnesota Tourism

“This new campaign is a movement that will highlight unique Minnesota attractions and engage consumers in conversation about Minnesota travel,” Edman says in a release. “This cutting-edge campaign allows our state to be more competitive, and grow tourism across Minnesota.”

In keeping with the “Only in Minnesota” theme, the campaign incorporates homegrown Minnesota talent, including local musicians, and writers. It was created by Minneapolis-based Colle+McVoy.

The new Web site, developed by BarkleyREI, is more mobile-friendly.

“Over the last several years, we have seen tremendous growth in visitor site traffic through mobile devices,” Edman says. “We need to meet travelers where they are, and that means being accessible on mobile devices and social media.”

Stone Arch Bridge - Minneapolis, Minnesota

Stone Arch Bridge – Minneapolis, Minnesota (Photo credit: Sam Antonio Photography)

With ad buys of more than $3.7 million over the next three months alone, this year’s effort is more than double in size and scope than last year’s travel marketing campaign. More than $11 million in additional funding provided over the current biennium by the Legislature has allowed Explore Minnesota Tourism to expand its overall marketing impact this year with enhanced reach across all four advertising seasons (spring, summer, fall, and winter).

The additional funding has also expanded the reach of the Only in Minnesota campaign  into target markets in six new states and one new province across the region, including: Illinois, Kansas, Missouri, Colorado, Montana, Wyoming and Saskatchewan.

Explore Minnesota Tourism will also target new niche markets this year, increase international marketing, and develop additional marketing partnerships to enhance the impact of the state’s travel marketing campaign.

via MediaPost Publications Minnesota Launches Largest-Ever Tourism Campaign 04/25/2014.

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Airlines ranked for their speed at replying to people on Twitter | Mail Online

Twitter Logo

When a delay of just a few minutes can destroy a traveller’s entire itinerary, Twitter has become the go to place for many air passengers to keep abreast of changes to their travel plans – or air their grievances.Now a new study has revealed the most efficient and responsive airlines on the microblogging service.According to US travel intelligence site Skift, European airlines trail their US counterparts when it comes to responding to customer needs on Twitter.

Top Tweeters

Top five US airlines

American Airlines    12 minutes
JetBlue Airways       15 minutes
IndiGo                      16 minutes
US Airways              38 minutes
Air Canada              42 minutes 

Top five European airlines

Ryanair                     66 minutes
Lufhansa                  72 minutes
KLM                          93 minutes
easyJet                   120 minutes
SAS                         191 minutes

Read more: http://www.dailymail.co.uk/travel/article-2585112/Twitter-users-airlines-speedier-others.html#ixzz2wblb6c82
Follow us: @MailOnline on Twitter | DailyMail on Facebook

via Airlines ranked for their speed at replying to people on Twitter | Mail Online.

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The Impact Of Social Media In The Travel Marketing Industry – Forbes

f_logoI will surely refrain from spouting off all the latest and greatest social media marketing numbers. From the gazillion numbers of people on Facebook on Twitter to the rapid rise of Pinterest and Instagram and on and on and on.

I am fairly confident in saying that social media is not a fad. Hard to believe but there are still people who walk among us who still believe that. This just in, the world is not flat, either.

The reason I started this particular piece off this way was for the simple reason that with so many of us humans on one, two or thirty different social media platforms, the point is we are all using social media. Ok not all, but a really, really big number of us to use a not-so-scientific reference.

So with that many people using social media why wouldn’t the travel marketing industry be impacted by its use along with essentially every other industry?

Doesn’t Marketing 101 dictate to go to where your customers and prospects are? I’m pretty sure it did and still does.

Approximately one-fifth of leisure travellers worldwide turn to social media platforms for inspiration within different categories of their travel planning including:

  • Hotels (23%)
  • Vacation activities (22%)
  • Attractions (21%)
  • Restaurants (17%)

As for which social media platform specifically is most used by travellers, Facebook came in first as per the same research.

via The Impact Of Social Media In The Travel Marketing Industry – Forbes.

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Twitter’s New Targeted Advertising

twitter-bird-white-on-blueMicroblogging giant, Twitter has rolled out a new form of targeted advertising, that would allow companies to deliver \”promoted tweets\” to customers who show interest in the brand through web browsing. For instance, if a hotel brand wants to display a promotional ad on Twitter, they would prefer to show it to travel enthusiasts who have already visited their website. To give the special offers to people who are on Twitter, the brand needs to share their browser-related information, or browser cookie ID, with Twitter, via an ads partner. This information will be used to match with the Twitter accounts, so that the users, with whom the travel deal would aptly match with, will be sent a Promoted Tweet. Advertisers will only receive reports as to how many users saw or clicked on their ads, and not users\’ identities.

via Twitter’s New Targeted Advertising.

How 16 Middle Eastern Airlines’s Social Efforts Stack Up – Skift

With global ad campaigns starring international sports stars, is it any surprise that Turkish Airlines‘ Twitter followers are more than double the next closest Middle Eastern airline?

What may be surprising is that Turkish Airlines is one of the least active and engaged of its regional peers on social media, and that airlines like Nasair and Jazeera Airways have a better grasp on Twitter than growing global giants like Etihad and Emirates.

Using numbers collected from SkiftSocial, we looked at how and how often airlines based in the Middle East tweet and talk to their passengers. In some cases carriers have accounts in multiple languages or targeted to one geographic area. We focus on airlines’ English-language Twitter accounts.

via How 16 Middle Eastern Airlines\\\’ Social Efforts Stack Up – Skift.

Airlines Twitter Followers Daily Tweet Rate
Turkish Airlines (Turkey) 327,869 0.9
Saudia Airlines (Saudi Arabia) 138,360 12
Qatar Airways (Qatar) 104,849 13.8
Nasair (Saudi Arabia) 83,003 18.9
Jazeera Airways (Kuwait) 36,644 1.3
Royal Jordanian Airlines (Jordan) 34,341 12.8
Etihad (UAE) 25,916 2.9
Oman Air (Oman) 18,724 3.1
Gulf Air (Bahrain) 15,882 1.2
Egyptair (Egypt) 13,717 11.1
Emirates (Dubai) 13,471 0
El Al (Israel) 10,106 0.8
Tunisair (Tunisia) 3,254 0.6
FlyDubai (Dubai) 2,032 0
RAK Airways (UAE) 1,593 0.7