By Dr. Peter Tarlow, President and Founder of Tourism & More Inc.
Although many tourism practitioners believe that they are marketing a destination, it might be more accurate to call travel and tourism: “marketing with a destination”. All too often, travel and tourism professionals are so businesslike that they forget that the basis of a great marketing program is \”a passion-for-excellence.\” Tourism marketing is dependent on four intangibles: good luck, hard work, a sense of integrity, and a passion for people.
via Tourism marketing – a passion for excellence – eTurboNews.com.
U.S. online travel agencies (OTAs) have long relied on airline tickets as the cornerstone of their business. But sliding air bookings are now forcing OTAs to seek growth elsewhere. According to a new PhoCusWright report, OTA air gross bookings are projected to drop 7% in 2013 as air suppliers succeed in driving direct bookings via online and mobile channels. Hotel and lodging, not air, is now the segment driving OTA growth.
via PhocusWright Newsletter.
Facebook is planning to woo the travel industry with a series of events, research and ad targeting refinements in the coming months as it looks to turn one of its fastest growing advertising verticals to one of its biggest in 2014.In recent months the social network’s EMEA division has gradually been reorganising its sales teams to work with advertisers on a vertical, rather the country-based level. It has been recruiting for travel sales representatives in particular as it is looking to bring spend from the sector more in line with its biggest spending sectors, such as FMCG and financial.
via Facebook says wooing travel industry will be key focus in 2014 | News | Marketing Week.
Crescentrating, the world’s leading authority on halal travel, and the world\’s leading group travel provider Kuoni Group Travel Experts, have announced a global partnership that will enable Kuoni Group Travel Experts to market Crescentrated halal friendly group travel arrangements. It will see Muslim families, leisure and MICE groups enjoy better travel experiences around the world thanks to a network of Crescentrating accredited travel agents in Asia.
The partnership launched at the Global Islamic Economy Summit in Dubai (25-26 November). Fazal Bahardeen, Crescentrating’s CEO, spoke at the event alongside several of Kuoni’s hotel partners, to highlight the value of the global Islamic economy and latest trends within halal industries such as food, travel and lifestyle.
via The Muslim travel market: The Kuoni Group has a vision – eTurboNews.com.
WIT – WEB IN TRAVEL : Start-ups, take a look at the meetings space
Start-ups, take a look at the meetings space
|Posted on 14 Nov 2013 at 12:10 pm by Yeoh Siew Hoon
If there’s one industry that technology is disrupting, it’s the meetings and exhibitions sector. That thought was hammered home to me during the four days I spent at the ICCA conference in Shanghai.
This is one of the largest global gatherings of folks who are involved in holding meetings and exhibitions – more than 900 registered – so you get destination marketing organisations (DMOs), trade show organisers. professional congress organisers (PCOs), destination management companies (DMCs), convention bureaus, venues, hotels, airlines, associations, corporates. In Asia, the acronym is MICE and trust me, this industry is full of its own acronyms to wade through.
via WIT – WEB IN TRAVEL : Start-ups, take a look at the meetings space.
NEW YORK – NYC & Company, New York City’s official marketing, tourism and partnership organization, announces a new partnership with Booking.com -the world’s largest accommodation booking site- to increase tourism and generate additional hotel bookings to the nation’s number one big city tourism destination. Effective today, Booking.com will become the exclusive hotel booking engine powering the City’s official tourism website, nycgo.com, helping NYC & Company bolster incremental hotel bookings during key need periods, exclusively for its hotel member properties. Consumers visiting nycgo.com/hotels can begin making New York City hotel reservations today using the new e-commerce offering, a first-of-its-kind, hotel booking platform promoting a travel destination.”We are pleased to join with Booking.com to provide consumers from around the globe with easy access to the best hotel inventory at every style and price point in the nation’s number one big city tourism destination. Tourism in the City continues to grow with 53 million visitors anticipated by year’s end, and a hotel sector that continues to experience record growth,” said NYC & Company CEO George Fertitta. – See more at: http://www.traveldailynews.com/news/article/56894/nyc-amp-company-announces-new#sthash.dClZpoFg.dpuf
via NYC & Company announces new partnership with site Booking.com.
Tallahassee, FL (PRWEB) September 30, 2013
Introduced by Travel Research Online, Where2TravelNext is the next-generation marketing platform to help today’s travel agents utilize their existing email database and Social Media channels as lead generators. It is designed to tap an agent’s own customers and prospects to increase sales using email marketing and social media. Best of all, the platform automates several elements of marketing so agents do not need to do any additional work, and since the program is funded by travel suppliers, it is provided at no cost to travel agents.
“Where2TravelNext enables travel agents to further enhance their offerings with an entire suite of marketing options with no extra work for them and at no additional cost as it’s subsidized by travel suppliers. The secret to increasing sales is to rev up marketing frequency. Where2TravelNext agents do just that by automating a lot of the work for them! We highly encourage travel agents and group planners to take advantage of this incredible lead generation platform,” said Caroline Hughes, travel agent support for Travel Research Online.
“Plus, Not only does Where2TravelNext provide agents with targeted ways to build interest and market to their clients, but it also gives our travel supplier partners assurance that their specials and deals are reaching more than one million consumer travelers who are directed back to their preferred travel agent for planning and booking expertise. It’s an exciting way to drive leads for travel agents and support travel suppliers at the same time,” continued Hughes.
Read more: http://www.digitaljournal.com/pr/1496899#ixzz2gq3wj05d
via Introducing Where2TravelNext – A Powerful New Marketing Platform for Travel Professionals Provided at No Cost to Travel Agents, Subsidized by Travel Suppliers – Press Release – Digital Journal.
Travel-review website TripAdvisor this week launched its first television advertising campaign in its 13-year history.
TripAdvisor unveiled two 30-second advertisements, both of which remind viewers of the site’s green-bubbled one-to-five user-review scale.
One ad, titled “The Vacationer,” wordlessly follows a hotel guest walking to her hotel room and opening the room’s curtains to reveal an ocean view, causing her “green bubble” ranking to increase to five from three bubbles.
The other ad, titled “Room Service” shows a hotel reviewer’s ranking increase to five from four bubbles after a hotel employee brings him a tube of toothpaste. TripAdvisor says additional ads are being planned.
Founded in 2000, TripAdvisor has more than 100 million reviews of about 3 million hotels, restaurants and other attractions.
“There are 260 million unique visitors to TripAdvisor every month, which is amazing, but that also means there are still over 2 billion Internet users we want to reach,” said TripAdvisor chief marketing officer Barbara Messing.
TripAdvisor’s second-quarter net income surged 26% from a year earlier, to $67 million, on growth across all its operations. While its primary click-advertising operations boosted revenue 21%, subscription and transaction revenue jumped 68% from a year earlier. Overall revenue increased 25% to $246.9 million.
via TripAdvisor launches first TV ad campaign – Travel Weekly.
Marketing experts gave a cautious welcome to Thomas Cook’s decision to rebrand the company with a new heart logo and ‘Let’s Go’ strapline.
There is no doubt such a largescale change – which sees the globe logo and ‘Don’t Just Book It’ strapline disappear – is high-risk, according to Brighter Group chairman Steve Dunne.
“After all your logo is the personification of the brand; the symbol that the customer becomes familiar with and, if it is doing its job properly, reassures and reinforces everything about the brand in their eyes,” said Dunne.
The challenge to keep pace with change is one many traditional retailers face, added Branwell Johnson, acting editor of Marketing Week magazine.
He said: “Thomas Cook has the same problem as many legacy consumer retail and service brands in trying to transform itself into a 21st century powerhouse – it has to shed all its cumbersome baggage in terms of an overstuffed brand portfolio and the assoc
via Marketing experts give Cook rebrand cautious thumbs up – www.travelweekly.co.uk.
Television ads showcasing the “happiness” of Fiji will air around the world this weekend as tourism officials kick of a global marketing campaign.
A series of 60, 30 and 15 second commercials have been created, the culmination of a new “strategic direction” at Tourism Fiji.
The ads - the 60-second commercial can be viewed by clicking here – were previewed to the trade in Sydney last night.
Using the slogan “Fiji – where happiness finds you”, the commercials focus on the people and scenery of Fiji, coupled with the themes of relaxation, families, surfing and adventure.
Tourism Fiji chief executive Rick Hamilton said the Fijian people were central to the advertising campaign with the ads building on a 2011 survey which voted Fiji the “happiest place in the world”.
“When you think about it, the whole world is continually looking for happiness but actually, it’s Fijians, the people who are trying the least, who have it the most,” he said.
via Tourism Fiji launches global crusade | Travel Weekly.