Marketing strategies for tourism destinations: A competitive analysis: Travel Daily News

european travel commissionThe new European Travel Commission project focuses on six high potential markets, namely Brazil, Canada, China, Japan, Russia and the United States. This fact-finding research offers a bird’s-eye view of the competitive environment in the global tourism marketplace, and a portrait of the tourism strategy and marketing activities of competing destinations in each market.

In an increasingly vibrant landscape, marked by new players, technological innovation and rapidly changing consumers, the need arises for European destinations to closely monitor others’ effort to win market shares in the global tourism market.

This report is meant to support private and public organisations in the tourism sector to achieve a better understanding of the environment in which they operate. Its aim is to provide meaningful knowledge about best prospect markets, and the tourism strategies destinations worldwide have implemented in these key markets.

This report is part of a broader study tailor made for European tourism destinations in general and ETC members in particular.This project focuses on six high potential markets, namely Brazil, Canada, China, Japan, Russia and the United States. This fact-finding research offers a bird’s-eye view of the competitive environment in the global tourism marketplace, and a portrait of the tourism strategy and marketing activities of competing destinations in each market.

Information has been gathered through publicly available documents, and eventually enriched with first-hand information gathered through personal interviews with NTOs marketing directors, representatives of the travel trade and experts. Key results are presented in this executive summary, conceived for dissemination to the public at large. In this analysis, Europe is defined as the 33 countries which are members of the European Travel Commission plus France, the Netherlands and the United Kingdom.

via Marketing strategies for tourism destinations: A competitive analysis.

The Travel Market Digest February 2015

The Travel Marketing Digest 11th February 2015 – Volume V, issue 2

Welcome to the latest edition of The Travel Marketing Digest and some of the top travel marketing stories over the last few weeks.

In this edition….

  • ReboundTAG’s innovative microchip baggage tracking solution: and a cool corporate giveaway…
  • Marriott’s GoPro marketing campaign
  • Hotelplan to buy Kuoni Switzerland?
  • City visitor rankings report by Euromonitor
  • How Google Now is improving travelUNWTO reports a 4.7% growth in travellers, 1,138 million arrivals in 2014
  • The survival of travel agents
  • World Marketing Group to promote Destination Asia in North America
  • Expedia acquires Travelocity
  • Marketing travel to US Affluent
  • iBeacon technology and travel marketing

The Travel Marketing Digest

New City Destination Ranking Released by Euromonitor International

EuromonitorMarket Research Company Euromonitor International released today a new ranking of the top 100 city destinations in terms of international tourist arrivals for 2013.

The top three cities on the list remained unchanged from 2012: Hong Kong, Singapore and Bangkok. These Asian mega-cities benefited from their locations in heavily populated areas, large economies and proximity to China.

While outbound travel from China is heavily influential for many of the cities listed, inbound tourism to China remains sluggish. China does remain the leading country for the number of cities featured in the top 100 with a total of eight. However, with the exceptions of Suzhou and Guilin, these cities experienced a decline in arrivals for 2013 due to an uncertain economic outlook, pollution concerns and tensions with Japan—a key source market.

Looking forward, city destinations may want to turn to the US market, the second largest source for outbound travel in 2013. The US has been a relatively mature market with outbound travel peaking in 2007, followed by yearly declines until recovery began in 2012. But a better economic environment, a stronger dollar and lower gas prices will likely boost outbound travel from the US.

“Cities in neighbouring countries to the US such as Central America, Mexico and the Caribbean will most likely see growth in US travellers,” according to Euromonitor’s Head of Travel and Tourism, Caroline Bremner. “Western European cities will likely benefit too, thanks to strong cultural positioning and historical ties to the US.”

Top Five Cities Destination Rankings Listed Below:

  • Hong Kong, Hong Kong (25,587.3 arrivals)
  • Singapore, Singapore (22,455.4 arrivals)
  • Bangkok, Thailand (17,467.8 arrivals)
  • London, United Kingdom (16,784.1 arrivals)
  • Paris, France (15,200.0 arrivals)

via New City Destination Ranking Released by Euromonitor International.

Asian cities account for a third of the most visited cities

Over a third of all destinations are located in the Asian Pacific region, illustrating strong regional travel trends within Asia, as well as the growing connections throughout the region. Within the top 10, six of the leading cities are from Asia, with the top three remaining unchanged from last year – Hong Kong, Singapore and Bangkok. These three Asian mega-cities serve as some of the top destinations for Chinese travellers as well as being air network hubs. Bangkok showed the strongest growth among the top 10 cities, up 10.4% from 2012 to reach 17.4 million arrivals, despite political unrest breaking out at the end of the year. Chinese visitors are key to Thailand’s booming arrivals, with close links between the countries as well as efficient and short transport connections. A new Asian arrival on the list is the South Korean city of Jeju with 1.77 million visitors, growing 46.3% in 2013.

Chinese visitors replaced Japanese arrivals as the most important source market for South Korea in 2013. About 70% of international visitors to Jeju Island are Chinese, aided by the no-visa policy as well as improved cruise facilities, direct flights from the Chinese mainland, and a plethora of duty-free shopping opportunities. While outbound Chinese tourism is hugely influential in many of the cities listed, inbound tourism remains sluggish. China does remain the leading country for the number of cities featured in the top 100, with a total of eight cities. However, with the exceptions of Suzhou and Guilin, all these cities experienced a decline in arrivals for 2013. Beijing in particular continues to be affected by the slowdown in the Chinese economy as well as pollution.

India’s leading cities, Delhi and Mumbai, though, experienced growth of 27% and 22%, respectively, in 2013, with both of them receiving around 3.6 million visitors.  The depreciation of the rupee against the US dollar made it much cheaper to travel to India in comparison to previous years, aiding inbound tourism.

GCC countries are the shining stars of the Middle East

The GCC counties are well represented by four countries, Bahrain, Qatar, Saudi Arabia and the United Arab Emirates, all having cities in the top 100. The latter is home to Dubai, the region’s starTweet-This city for arrivals with a total of 10.5 million visitors, up 7% on the previous year. The United Arab Emirates government has worked hard in recent years promoting the country as a safe family tourism destination, which has benefitted Dubai, and also neighbouring emirates Abu Dhabi and Sharjah, which also feature in the top 100. These cities have also picked up a lot of arrivals who previously would have opted for destinations such as Egypt before its recent instability.

Saudi Arabia features three cities in the top 100: Mecca, East Province and Riyadh. 2013 was a strong year for inbound tourists visiting Mecca for religious pilgrimage, with arrivals reaching 7.5 million due to massive expansions at the holy mosques as well as a growing number of hotels. This is in spite of concerns about the MERS virus, which was first reported in Saudi Arabia in 2012.

Doha, in Qatar, was the Middle Eastern city showing the best growth in 2013, reaching 3.8 million arrivals, up by 21.2%. Business tourism is the mainstay of arrivals, due to Qatar’s substantial oil and gas industry, but leisure tourism is growing slowly with the country focusing largely on cultural and sporting attractions to entice visitors.

Europe courting Russian and Chinese visitors

London and Paris remain Western Europe’s leading cities for arrivals with 16.8 million and 15.2 million, respectively, in 2013. Turkey features strongly in the list, with Antalya, Istanbul and Artvin all showing good growth for the year. Russian arrivals were key to this growth, with Antalya hosting 75% of all visitors from Russia to Turkey. Visas are not required for Russians staying less than 60 days in Turkey, and Antalya provides beach locations such as Kemer, Alanya, Belek, Kas, and Side, which are popular with Russian tourists. Zurich in Switzerland has one of the highest growth rates for arrivals in Europe, at 23.6%, and it welcomed 2.26 million arrivals in 2013. Increasing numbers of tourists from China and Russia are visiting the city, aided by the fact that Switzerland is within the Schengen visa zone, and offers excellent transportation links and air connections.

A reshuffling of future source markets

The long-heralded rise of the Chinese outbound traveller is set to continue with China overtaking Germany as the number one source of outbound international travel in 2017. Nearby Asian cities, especially those located in countries with relaxed or no visa requirements, will benefit immensely. However, Chinese travellers are becoming more adventurous – travelling farther afield and exploring on their own as opposed to in a tour group. It is important for cities to understand the changing Chinese travellers’ desires and build a strong marketing message to court them.

The outlook for Russian travellers was equally bright just a year ago, but the deteriorating economic situation and the rapid decline of the rouble now call into question how strong a source market Russia will be, especially for city destinations in important sun destinations such as Turkey, Egypt and Thailand.

However, city destinations may want to turn their eyes to the US market, which was the second largest source market in 2013. The US has been a relatively mature market, with outbound travel peaking in 2007, followed by yearly declines until a recovery began in 2012. But a better economic environment, a stronger dollar and lower gas prices will likely boost outbound travel from the US. According to the Office of Travel and Tourism Industries, outbound travel from the US was up by Tweet-This9.6% year-to-date in October 2014 – a significant increase for a mature market. The benefit, though, may mostly accrue in cities in neighbouring countries in Central America (including Mexico) and the Caribbean, but Western European cities will likely benefit too thanks to strong cultural positioning and historical ties.

Uncertainty is the only certainty

The shift towards a more connected world is both a positive and a negative for international travel. The opportunities to attract visitors from new source markets are vast, but can quickly turn into challenges, whether it is due to geopolitical unrest, economic decline or natural disasters. It is important for city destinations to be prepared to quickly respond to the constantly evolving global landscape to have their tourism industries thrive.

 

Tourism delivers 4.7% growth: 1,138 million arrivals recorded for 2014, UNWTO

UNWTO logoInternational tourist arrivals reached 1,138 million in 2014, a 4.7% increase over the previous year, according to the latest UNWTO World Tourism Barometer. For 2015, UNWTO forecasts international tourism to grow by 3% to 4%, further contributing to the global economic recovery.

The number of international tourists (overnight visitors) reached 1,138 million in 2014, 51 million more than in 2013. With an increase of 4.7%, this is the fifth consecutive year of above average growth since the 2009 economic crisis.

“Over the past years, tourism has proven to be a surprisingly strong and resilient economic activity and a fundamental contributor to the economic recovery by generating billions of dollars in exports and creating millions of jobs. This has been true for destinations all around the world, but particularly for Europe, as the region struggles to consolidate its way out of one of the worst economic periods in its history,” said UNWTO Secretary-General, Taleb Rifai, opening the Spain Global Tourism Forum in Madrid.

By region, the Americas (+7%) and Asia and the Pacific (+5%) registered the strongest growth, while Europe (+4%), the Middle East (+4%) and Africa (+2%) grew at a slightly more modest pace. By subregion, North America (+8%) saw the best results, followed by North-East Asia, South Asia, Southern and Mediterranean Europe, Northern Europe and the Caribbean, all increasing by 7%.

As in recent years, the growth in international tourism receipts in 2014 is expected to have followed that of arrivals fairly close (the 2014 results for international tourism receipts will be released in April 2015). In 2013, international tourism receipts reached US$ 1,197 billion, US$ 230 billion more than in the pre-crisis year of 2008.

Positive outlook for 2015

For 2015, UNWTO forecasts international tourist arrivals to grow between 3% and 4%. By region, growth is expected to be stronger in Asia and the Pacific (+4% to +5%) and the Americas (+4% to +5%), followed by  Europe (+3% to +4%). Arrivals are expected to increase by +3% to +5% in Africa and by +2% to +5% in the Middle East.

“We expect demand to continue growing in 2015 as the global economic situation improves even though there are still plenty of challenges ahead. On the positive side, oil prices have declined to a level not seen since 2009. This will lower transport costs and boost economic growth by lifting purchasing power and private demand in oil importing economies. Yet, it could also negatively impact some of the oil exporting countries which have emerged as strong tourism source markets,” added Mr Rifai.

The positive outlook for 2015 is confirmed by the UNWTO Confidence Index. According to the 300 tourism experts consulted worldwide for the Index, tourism performance is expected to improve in 2015, though expectations are less upbeat than a year ago.

Europe consolidates its position as the most visited region in the world

Europe (+4%), the most visited region with over half of the world’s international tourists, saw an increase of 22 million arrivals in 2014, reaching a total of 588 million. Thanks to these results, tourism has been a major contributor to the European economic recovery. Northern Europe and Southern and Mediterranean Europe led growth (both +7%), while results were more modest in Western Europe (+2%). Arrivals in Central and Eastern Europe (0%) stagnated after three years of strong growth.

International tourist arrivals in Asia and the Pacific (+5%) increased by 13 million to 263 million. The best performance was recorded in North-East Asia and South Asia (both +7%). Arrivals in Oceania grew by 6%, while growth slowed down in South-East Asia (+2%) as compared to previous years.

The Americas was the best performing region in relative terms with growth of 7%, welcoming an additional 13 million international tourists and raising the total to 181 million. Growth was driven by North America (+8%), where Mexico posted a double-digit increase, and the Caribbean (+7%). Arrivals to Central America and South America (both +6%) grew at double the rate recorded in 2013 and well above the world average.

International tourism in the Middle East (+4%) shows signs of rebound with good results in most destinations. The region attracted an additional 2 million arrivals, bringing the total to 50 million. Africa’s international tourist numbers grew by an estimated 2%, equivalent to an increase of one million arrivals. The region reached 56 million tourists. While arrivals to North Africa were weak (+1%), Sub-Saharan Africa saw international tourist numbers rise by 3% despite the Ebola Virus Disease outbreak in a few West African countries. Data for Africa and the Middle East should be read with caution as it is based on limited and volatile data.

Demand from traditional source markets picks up

A pickup in expenditure on international tourism from traditional source markets compensated for the slowdown of the large emerging markets, which had been driving tourism growth in previous years.

The total number of trips abroad from China is estimated to have increased by 11 million to 109 million in 2014. Expenditure was up by 17% in the first three quarters of 2014, a strong result but slower than in previous years (40% in 2012 and 26% in 2013, respectively). China is the world’s largest outbound market since 2012 with a total expenditure of US$ 129 billion in 2013.

Among the other two main emerging markets, the Russian Federation (-6%) clearly lost strength in 2014, while Brazil still grew by 2%, despite the appreciation of the US dollar against the Brazilian real and slower economic growth. Beyond the top ten, some smaller emerging markets saw expenditure grow substantially, with Saudi Arabia, India, the Philippines and Qatar all reporting increases of 30% or over.

A pickup in demand from traditional source markets compensated for the slowdown of the large emerging markets. Expenditure from the United States, the second largest outbound market in the world, grew by 6%. Noteworthy is also the rebound of France (+11%), Italy (+6%) and the United Kingdom (+4%).

 

Affluent Travelers Tougher For Marketers To Reach

by Tanya Gazdik Irwin

Comment

This year will be challenging for travel marketers hoping to appeal to affluent consumers, according to a study from Unity Marketing.

Changes in affluent travellers’ attitudes and behaviour call for marketers to develop new strategies to capture some of the roughly $8,000 they plan to spend on their next vacation.

The demographic will be looking for new luxury travel experiences, all the while scrimping and saving on experiences that don’t mean as much to them (such as how they get to their destination) and splurging once they arrive. They will delay making plans till the last minute and will be less loyal to their travel rewards programs, as they search out promotions that offer more meaningful and motivating rewards, according to the study, “Affluents Will Travel in New Luxury Style in 2015,”

Affluents plan to take an average of three vacations in 2015, but they are waiting until the last minute to book. This works in their favour, as they carefully research all the available options, compare the many promotional offers received, and tap the Internet and social media for reviews and recommendations.

For travel planning, they are more DIY this year, using travel professionals less than in 2013. Furthermore, due to growing global unrest and the Department of State “worldwide caution” warning issued on Jan. 9, it only makes sense to wait until the window of opportunity is right.

The share of affluents who are undecided about their travel plans this year more than doubled from Unity Marketing’s 2013 luxury travel study, says Pam Danziger, president of Unity Marketing and author of the new study.

“Further, the projected budgets for their next vacation is lower than we’ve tracked since 2009,” she says. “Consumer uncertainty and lack of confidence is never a good sign for marketers and that is the environment that travel marketers face this year.”

Travel marketers’ mantra this year should be “hope for the best, but plan for the worst,” she adds.

“Given all the factors that can impact people’s willingness to travel, especially overseas, travel marketers need to recognize that their customers will be harder to commit to proposed trips this year,” she says. “Those customers will be more demanding when it comes to getting the most for their investment and may look more aggressively to cut expenditures wherever they can. Further, this may be an especially good year for the travel insurance business.”

Rewards programs are less motivating for affluents in 2015 than two years ago. A growing share of affluents have no plans or are undecided if they will redeem rewards for travel this year. Affluents report being less influenced in their choice of travel provider by the opportunity to collect rewards points.

“Since travel marketers rely heavily on rewards programs to market their services, this is an important call to action,” Danziger says. “It points to the need for travel providers to focus their marketing and rewards programs toward rewards that are more meaningful and motivating to affluent travelers.”

via Affluent Travelers Tougher For Marketers To Reach 01/23/2015.

Why investors in online travel need to be picky about China in 2015 | Sally White EyeforTravel

Silvana ComugneroThere can be no doubt that China is a crucial market for travel brands but it may not be for everybody, writes Sally White

Fast growing China’s foreign travel market may be, but investors should be very picky about buying into this story. Certainly, the market is eye-wateringly large – 100 million outbound trips were made in 2014, according to the China National Tourist Administration (CNTA). Adding to its allure for companies wanting a growth story to woo shareholders, this figure could reach 1.4 billion by 2030 with a spend of $1.8 trillion. Also, the number of countries Chinese travellers can visit easily rises this year as more governments and tourism boards are offering them visa-free access.

But these numbers could be a snare and delusion for foreign corporates not already well established. Most of these travellers keep to their own turf, with 90% staying within Asia according to the CNTA. Not only are local giants already well established, spending heavily and growing fast in all areas of online travel trading! The international heavy-weights are there, too, with the necessarily thick wallets to help their Chinese partners and subsidiaries.

via Why investors in online travel need to be picky about China in 2015 | Travel Industry News & Conferences – EyeforTravel.

US Jet-Setters: Their Travel Preferences

MMGY Global, a travel and hospitality marketing communications firm, conducted a survey of 1,250 affluent, leisure travelers in February of this year in an effort to gauge expectations for the upcoming year. Those who participated in the survey were adults living in the United States who had a household income of at least $125,000. Half of the respondents had a household income of $250,000 or more and all had traveled somewhere for an overnight stay at least 75 miles away during the past year. Below is a summary of some of the findings in their 2014 Portrait of Affluent Travelers report.

The affluent expect to take more trips in the year ahead. This yields a net nine percent (9%) increase for those in households with an annual income in excess of $250,000, and four percent (4%) more for individuals in households with an income between $125,000 to $249,999 annually.

Affluent travelers cited relaxation and enrichment as the most desirable attributes when they travel:

  • 75% cite the desire to have enough time to relax and unwind
  • 64% want to explore new cities and attractions
  • 59% wish to experience different cultures
  • 54% want to enhance their relationships

During the next two years, half of affluent travelers indicated that they are interested in visiting (in descending order of preference): the Hawaiian Neighbor Islands (63%), national parks throughout the country (61%), Honolulu (55%), New York City (52%), San Francisco (51%), Florida Keys (49%) and Napa Valley (47%).

Sixty percent of affluent travelers are interested in travel to Europe during the next two years. The countries that rise to the top of this list include Italy (41%), England (40%) and France (38%).

Fifty percent of affluent travelers are interested in visiting the Caribbean, specifically the U.S. Virgin Islands (27%); the Bahamas (25%); and the Cayman Islands, St. Maarten and Aruba (each at 23%).

More than 30% of affluent travelers are interested in visiting Oceana, especially Australia (32%), New Zealand (29%) and Fiji (18%). Twenty five percent (25%) would like to visit South America and Mexico.

via Jet-Setters: Their Travel Preferences 12/24/2014.

7 Travel Trends To Watch Out For in 2015 | TravelPulse

James Ruggia from TravelPulse has completed has 2015 crystal ball gazing. His first of 7 Travel Trends caught our eye…

ASEAN Economic Community Implementation.

The coming of the ASEAN (Association of Southeast Asian Nations) Economic Community (AEC) will be, to my thinking, the most significant story of the year. Much as the European Union brought a group of competitive, sometimes warring, nations to see themselves as important partners in a much larger world, so has ASEAN made the 600 million people of Southeast Asia see their common interests.

The combined GDP of Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam is roughly, give or take $10 billion, $2.1 trillion. The region’s growing middle class represents a new and very rich vein of travel consumers.The AEC comes with the ASEAN Single Air Market (ASAM) and both are scheduled for implementation in 2015. If it can overcome some very formidable obstacles, ASAM will have a significant impact.

via 7 Travel Trends To Watch Out For in 2015 | TravelPulse.

Expedia: Key Partnerships and Acquisitions in 2014 – Trefis

Expedia logoExpedia has experienced a healthy 2014.  The world’s second largest online travel services provider (in terms of gross booking volume of $39.2 billion) displayed a 22% year-on-year increase in revenues for the first nine months of 2014, to $4.4 billion. The key factors propelling this growth were the healthy performance of the hotel room nights and air tickets segments. The top line growth, combined with the disciplined investments in selling and marketing, led to a solid bottom line. Net Income for the first nine months of 2014 increased by 141% year-on-year to $332 million.

In this article, Trefis discuss the major acquisitions and partnerships undertaken by Expedia in 2014. They describe the strategic significance of the deals, and how these will lead to further growth in the future.

Extended Partnership With HomeAway: Expedia Forays Further Into The Vacation Rental Space

In September 2014, Expedia declared that it will continue its partnership (initiated in October 2013) with HomeAway, the world’s largest vacation rental website. HomeAway services account for approximately 15% of the U.S. and European vacation rental bookings market. [1] HomeAway’s website has more than one million live listings in 190 countries. [2]

Expedia would now be able to list 115,000 HomeAway vacation rental properties on its U.S. website. Vacation rentals are privately owned residential properties that property owners and managers rent to travelers on a nightly, weekly, or monthly basis. According to a study by PhoCusWright, the market for vacation rentals in the U.S. stood at $23 billion in 2012, lower than its levels prior to the recession. However, the share of online sales in vacation rentals doubled from 12% in 2007 to 24% in 2012, and this is expected to increase to 30% by 2014. [3]

Expedia believes that the vacation rentals listing will complement its existing business and will not undermine its hotel bookings, which currently accounts for more than 70% of its revenue. While the partnership will give HomeAway vacation rental owners and property managers exposure to more than 13.4 million monthly visitors on Expedia, Expedia users will get the benefit of being able to bundle home rentals with flights, cars and other travel bookings offered through the website.

Expedia’s Wotif Acquisition: Ensuring Market Dominance In Australia And New Zealand

In November 2014, Expedia completed its acquisition of Australia-based Wotif Group for $612 million. Wotif Group is a prominent player in the Asia Pacific market with a host of travel brands under its umbrella, including Wotif.com, lastminute.com.au, travel.com.au, Asia Web Direct, LateStays.com, GoDo.com.au and Arnold Travel Technology. Wotif’s portfolio focuses on hotel and air, offering consumers more than 29,000 bookable properties across the globe. The group currently operates from Australia, China, Indonesia, Malaysia, New Zealand, Singapore, Thailand, UK and Vietnam. [4]

Wotif was Expedia’s major rival in Australia and New Zealand. With 1.3 million hotel reviews on its platform, Wotif had a market leadership in hotel reviews in the Australia New Zealand (ANZ) market. According to September 2013 data from Experian Hitwise, among top travel websites in Australia, Wotif held the second position and Expedia, the third position. Also, among top New Zealand travel websites, Expedia enjoyed the first position and Wotif, the second. [5]

According to a report by PhoCusWright, the Asia Pacific (APAC) market overtook Europe to become the global leader in regional travel in 2012. The Australia-New Zealand market accounted for 17% of APAC’s online travel market and earned $13.7 billion in online gross bookings. For 2015, the market size is estimated to be around $126.6 billion. [6]

Hence, both now and in the future, Asia Pacific will be a strategically important sector for online travel companies. The ANZ market is the third largest market in the APAC region, and Wotif is a prominent player in the ANZ market. Hence, we expect the acquisition to propel Expedia’s growth in the ANZ market and this in turn would be a contributing factor in establishing Expedia’s dominance in the APAC market.

Expedia’s Auto Escape Acquisition: Boosting The Car Rental Service Segment

Expedia acquired French car rental company, Auto Escape, in June 2014. The acquisition increased its exposure to the $36.9 billion global car rental industry, which is expected to grow at a compounded rate of 13.6% to reach $79.5 billion by 2019, according to Transparency Market Research. [7]

Auto Escape offers car rental services from over 300 car rental suppliers in 125 countries, and has a fleet of over 800,000 vehicles. It is estimated that Auto Escape’s revenues increased fivefold in the last five years to €120 million ($160 million). [8] Auto Escape became a part of the CarRentals.com brand, a business unit managed by Expedia’s Hotwire Group.

Although the contribution of car rentals and cruises to the valuation of Expedia is in low single-digits, we believe that the Auto Escape acquisition will help it sell more vacation packages and destination services since car rental is an integral part of such offerings.

via Expedia: Key Partnerships and Acquisitions in 2014 — Trefis.

Press Release: Over 30 travel marketing experts to provide insights at The Travel Marketing Forum, Dubai 24th Sept

PRESS RELEASE 

Middle East’s Premier Travel Marketing Event to convene in Dubai on 24th September

Insights from over 30 leading travel marketing experts

Dubai Tourism, Expedia, Yahoo, SkyTech and IBEX Global added to the conference content

Travel Marketing leaders to gather in Dubai to discuss a diverse yet interrelated set of topics

 

Press Release: Dubai – 18th September 2014 

In just under a week the Middle East’s premier Travel Marketing event will take place in Dubai.

Some of the world’s leading travel brands and marketing services providers will gather for a day of knowledge sharing and business development.

 

Amadeus, a leading travel technology company, will present a report on Middle East booking trends, internet penetration, smart phone usage, booking and  payment patterns, booking channels and social media trends in the travel sector.

Illusions Online, a Dubai based travel business technology provider for the leisure sector, will talk to their new generation cloud based leisure packaging capability and their strategy to create a global online travel exchange.    

 

Other speakers come from leading brands such as Facebook, Google, TripAdvisor, Jumeirah and Emirates.

The programme also includes interviews with the Head of Strategy for dnata travel and the CEO of The Entertainer.  Technology companies such as SkyTECH Solutions and Comarch will share their views on Big Data and Customer Relationship Management in the travel sector.

In a key panel on destination marketing, Dubai Tourism will highlight the power of local advocacy.

Yahoo will present a case study on how they have assisted travel companies with their online exposure and IBEX Global will highlight their recent regional launch of their Customer Experience Management Technology.

Mohamed Al Rais, Deputy CEO of Al Rais Travel, will be joined by representatives from Expedia, destinia.com and e-Tourism Frontiers on a panel debate on the development of the online travel market.

Porton Group will reveal a revolutionary technology that can be used by the travel sector to screen travellers for potentially contagious diseases without significant disruption to the airline check-in process.

Duncan Alexander, Director at The Travel Marketing Store stated “We have been delighted by the response that we have received from the travel marketing community to the concept of our event. The content is truly exceptional and we look forward to what will be an enlightening day”.

Over 40 companies will be represented at this year’s event which will also hold “The Global Travel Marketing Awards” and “The Market Place for Travel Marketing Services” where buyers and suppliers meet to discuss new services.

via Press Release: Over 30 travel marketing experts to provide insights at The Travel Marketing Forum, Dubai 24th Sept.