Expedia’s Orbitz deal sends travel stocks flying – CBS News

Expedia logoExpedia’s Orbitz deal sends travel stocks flying

When Online travel service Expedia (EXPE) announced plans to buy smaller rival Orbitz Worldwide (OWW) for $1.3 billion, it became the latest consolidation in the $444 billion online travel industry. Shares of both companies surged on the news. In afternoon trading Expedia was up nearly 17 percent, and Orbitz had shot almost 22 percent higher.

On the takeover news, shares of other travel sites also took off. TripAdvisor (TRIP) rose nearly 24 percent, and Home Away (AWAY) was trading 7 percent higher, indicating that investors see more industry deals on the horizon. Even industry giant Priceline (PCLN) was up more than 3 percent. Companies outside the U.S. are especially attractive to the larger players, analysts say.

Bellevue, Washington-based Expedia will pay $12 per share in cash for Orbitz, which is headquartered in Chicago. That’s a 29 percent increase over Orbitz’ average trading price during the previous five days. The deal would add Orbitz to Expedia’s already-formidable lineup of online travel brands, which include Hotels.com, Trivago and Hotwire, and promises to ratchet up competition in an industry where it’s already intense.

“It was just a matter of who would buy Orbitz and when,” said Henry H. Harteveldt, founder and travel industry analyst at Atmosphere Research Group, in an interview. “Orbitz just really didn’t have a clear marketing direction. They have just been kind of an aimless brand for the past three or four years. ”

Orbitz CEO Barney Harford, a former Expedia executive, could remain with the company after the sale is completed, according to Harteveldt. An Orbitz spokesperson told CBS MoneyWatch that no announcements about personnel have been made and declined to provide a timeline about when the deal might close.

“Barney came from Expedia, and I think he’d be comfortable returning to the fold,” Harteveldt said. “However, Expedia will have to give him a meaty-enough role, and he’ll want the opportunity for further advancement.”

A larger Expedia should be good news for consumers because it will keep the power of airlines in check, according to the Business Travel Coalition, which represents corporate travel departments.

“Strong, independent distributors are necessary to keep the airlines honest on their websites and in their offerings to consumers,” wrote Kevin Mitchell, the organization’s chair, in an email to CBS MoneyWatch. “These distributors provide consumers with the comparison-shopping tools that keep pricing discipline in the system. In the alternative, consumers would have to go to the Walled Gardens of each airline website and spend hours trying to determine the best deal. Of course, often, they would not.”

Expedia’s growing strength in the travel market, however, is bound to worry suppliers of travel services, according to Harteveldt. He added that the impact on consumers remains to be seen, though most won’t notice any changes, at least at first.

“The hotels and airlines in particular will be greatly concerned about the juggernaut that Expedia has become,” he said. “Right now, Orbitz and Expedia compete to offer access to inventory and prices. If the merger is approved, eventually Orbitz will be powered by the same back-end system as Expedia, with the same prices as a result. The only difference will be the web page’s design.”

Investors expecting more deals are probably on the right track, considering how active the industry has been consolidating recently. Priceline acquired rival Kayak Software in 2013 for $522.4 million. A year later, the Connecticut-based company branched out a bit and bought restaurant reservation service Open Table for $2.6 billion.

In July, Expedia said it was buying Australian booking site Wotif.com for $658 million. And barely a month ago, it announced plans to buy rival Travelocity for $280 million. In fact, just a week ago, Expedia Chief Financial Officer Mark Okerstrom shot down speculation that his company would be doing more acquisitions, telling The Wall Street Journal, “we’ve got our hands full right now.”

According to research firm Phocuswright, online travel agencies account for about 16 percent of the total U.S. travel market, or about $51.4 billion, a sign that the industry has plenty of room to grow.

“It has become a two-horse race between Expedia and Priceline globally.” Said Phocuswright Vice President Douglas Quinby

via Expedia’s Orbitz deal sends travel stocks flying – CBS News.

How Google Now is Improving Travel. – 4Hoteliers

google nowIt seems that with every new release, smartphones are changing everything, they have had a significant impact on the travel industry over the last few years, and this trend doesn’t  seem to be stopping.

A lot of the larger hotel chains have developed stand alone apps to try and gain better control over the guest experience.

These apps are typically targeted to members of their loyalty programs or frequent travelers, but Google has a new product that might make them obsolete and level the playing field for independent hotels.

Google Now

Available with the latest versions of Google’s Android OS and through the Google Search app for the iPhone, Google Now is changing the way users are interacting with their smartphones. Using what they call Google Cards, Google Now displays a custom feed of information tailored specifically to the user. Day to day use provides local weather reports, traffic conditions, where you parked your car and new stories relevant to your interests. It pulls this data from the usage of your phone, GPS data and emails.

Specifically when traveling, Google Now can be incredibly useful. By scanning your emails, Google Now will automate a travel itinerary and update it on the fly. It knows what time your flights leave and will alert you when it’s time to check in, leave for the airport and even if there are any delays.

Google Now even generates your Boarding Passes as a scannable QR code. Once you arrive and check in, Google Now can display local attractions, nearby restaurants and other areas of interest. Now has become not only your itinerary, but your travel guide as well.

So how can hoteliers use these services to their advantage? Every hotel should make sure their emails are coded to trigger Google Now Cards. Contact your booking engine provider to see if their coding is compatible. If you’re doing your own coding, Google has provided a basic tutorial to help get started.

Encoding your outgoing emails to be captured by Google Now will only impact those currently using the service, others will see your emails normally. Once set up the Card can display a photo of your hotel, a Click to Call button, Reservation number, and Check In/Out times.

As mobile Check In features become more robust they will be integrated into Now as well. Most of the larger OTAs are already coding their emails to work with Now, so it’s important for hoteliers to match and exceed that experience as services grow.

Joshua Meehan is a Marketing Specialist at E-Marketing Associates, where he assists independent hotels with marketing strategies, social media, and contributes regularly to the E-Marketing Associates Blog. E-Marketing Associates works exclusively with independent hotels and builds innovative online marketing products that increase direct bookings and drive top-line revenue.

E-Marketing Associates helps independent hotels increase direct bookings and reduce reliance on OTAs. We build innovative online marketing products that deliver the best ROI for independent hotels. Our products aim to ultimately drive top-line revenue.

via How Google Now is Improving Travel. – Friday, 16th January 2015 at 4Hoteliers.

Expedia Acquires Travelocity From Sabre for $280 million

By: MARTIN BLANC

Sabre & TravelocityPublished: Jan 23, 2015 at 3:40 pm EST

The online tourism market was shaken today with the news of Expedia Inc. (NASDAQ:EXPE) acquiring the online travel agency, Travelocity, from Sabre Corp. (NASDAQ:SABR) for $280 million in cash. The deal is the continuation of a strategic marketing agreement between Expedia, Inc. and Travelocity, which enables the former to power the technology platforms for the latter’s websites in US and Canada. This agreement allows access to Expedia, Inc.’s supply as well its customer service and support program.

Expedia is one of the pioneers of online travel industry, which, over the years, has cemented its position and made an extensive brand portfolio, covering many aspects of the tourism and travel market. It provides travel information, and hotel and flight bookings, as well as localized websites in 31 countries to cater to local audiences, amid other services.

Expedia, Inc.’s President and CEO, Dara Khosrowshahi, commented on this development saying: “Travelocity is one of the most recognized travel brands in North America, offering thousands of travel destinations to more than 20 million travelers per month, The strategic marketing agreement we’ve had in place has been a marriage of Travelocity’s strong brand with our best-in-class booking platform, supply base, and customer service. Evolving this relationship strengthens the Expedia Inc. family’s ability to continue to innovate and deliver the very best travel experiences to the widest set of travelers, all over the world.”

Sabre is a leader in the global travel industry and provides technology, data, software, and distribution solutions. The company’s services are utilized by many players in the tourism and travel industry, from airlines to hotel management, in ensuring the success of operations such as reservations, revenue tracking, and flight and crew management. The President and CEO of the company, Tom Klein, acknowledged that Sabre and Expedia have had a successful partnership in boosting Travelocity’s business, and called today’s decision to be in the interest of the company.

Expedia, Inc. stock is up 2.16% today trading at $88.56, while Sabre stock is up 1.29% trading at $20.75 as of 3:25 PM EST.

via Expedia (EXPE) Acquires Travelocity From Sabre (SABR) For $280 million.

Hotelplan looking to buy Kuoni Switzerland – TTG Asia

Kuoni logoHotelplan looking to buy Kuoni Switzerland

Raini Hamdi, Singapore, January 16, 2015

THE Hotelplan Group has emerged as a suitor for Kuoni Switzerland.

CEO Thomas Stirnimann confirmed with TTG Asia e-Daily “we are looking at it” when asked if the company was keen to buy Kuoni Switzerland.

“I guess we would be the best owner by far,” he said when asked for his views on who would be the likely buyers of the outbound businesses Kuoni has put up for sale.

If the deal goes through, Hotelplan would consolidate its position in Switzerland, where it is the second-largest tour operating company after Kuoni.

Asked about the future of the tour operating business, Stirnimann said: “We can only say that it is working out well for us, but you needed to adapt a couple of years ago. Today there is no more B2B or B2C business but only business with which you serve all channels.”hotelplan logo

Now that Kuoni has made known its intention to sell its outbound units, a few sources interviewed speculated that potential buyers could be the bigger players in the Middle East, private equity companies, or other non-travel related investors.

“I would be surprised if any of the larger travel groups in Europe purchased them given their current directions, although maybe Flight Centre might see value in their global expansion plans,” opined Chris Bailey, senior vice president sales & marketing Centara Hotels & Resorts Thailand.

On who they wished would buy, several Kuoni groundhandlers in the region are wistful.

“There are not many companies that invest in customer care and training like Kuoni does. Many talk about it but pass it to the ground agency to carry it out. Kuoni ensures the ground agency understands what the brand stands for, how important the customer is to Kuoni and why you should be proud to be part of the Kuoni group. The annual training for our staff looking after Kuoni customers are well organised and gives our staff a sense of pride to be a part of Kuoni,” said Judy Lum, group vice president sales and marketing, Tour East Singapore.

Lum wished Kuoni would reconsider. “I had hoped they would synergise the model of GTA with Kuoni tour operating and be the first to be able to give the consumers what they expect as a holiday, yet deliver the efficiency in the booking process for the customers of today. I know the business models of GTA and Kuoni are different worlds but they serve the customers of the same planet who expect a lot from each,” she said.

A source lambasted Kuoni for the sale announcement. “I do not think that it is wise to announce a sale of a company when you have no buyer.

“Firstly you demoralise your own staff, secondly you discourage existing and new clients to book with you, and thirdly you devalue your own company image/share value,” said the source.

Centara’s Bailey shared some of that sentiment. “All situations like this have an impact on the staff (I have seen a few myself [as a tour operator before]), however upbeat the message from management. It’s the fear of the unknown and potential change that always disrupts people’s attention to their day job.

“On the other hand, as I said before, if staff can be engaged with the change and kept in the loop with regular updates, then they can go the extra mile during this transition period.

“The other threat is of course from the competition as it’s often an opportunity to cherry pick talent and or commercial arrangements in such times.”

Kuoni contracting managers contacted by TTG Asia e-Daily on the impact on them did not respond at press time.

via Hotelplan looking to buy Kuoni Switzerland – TTG Asia – Leader in Hotel, Airlines, Tourism and Travel Trade News.

Why leisure matters by Illusions Online – Arabian Travel News

illusionsThe travel trade can harness technology to grab its fair share of the increasingly lucrative leisure travel market

It has become a well known fact that the growth of leisure travel is outpacing business travel globally.

Over the last five years, spending on holidays has increased 25% and visiting family and relatives’ (VFR) spend has shot up by 17%, both outgrowing business travel expenditure, which increased 16% over the same period, according to World Travel Monitor 2013 by IPK International.

Since 2009, the volume of city trips taken by international travellers has grown by 47% and the number of tours purchased by 27%, all of which spells good news for destination management companies and the travel firms that successfully package these components.

International tourist numbers continue to grow year-on-year, breaking the one billion barrier in 2012 and increasing by another 5% in 2013, according to the UNWTO.

This brought an additional 52 million interna-tional tourists into the mix, with a further 4.5% increase anticipated in 2014.

But this will be a drop in the ocean come 2030 when the UNWTO predicts the majority of all international tourist arrivals (57%) will hail from emerging economy destinations, namely the BRIC nations – Brazil, Russia. India and China.

Add to that the already explosive growth of the Pan-Asian travel market, plus longer term, the potential of the North American market to switch from domestic to overseas travel and the opportunities for the travel trade to harness the leisure segment are mind-boggling.

But where do you start?

Firstly, I believe it’s imperative to get your business model right and decide which segments of the incredibly broad leisure travel market you are best suited to serve.

The Gulf’s travel industry has its foundations in corporate travel, so that’s as good a starting place as any because leisure matters for business travellers.

Your corporate clients will, more often than not, have a small amount of leisure time to spare during their trip and if you’re savvy, you can boost your revenues and customer service kudos by building leisure add-ons into their itinerary.

The options are endless; city tours, day trips, spas, restaurants, museums, attractions, experiences, sports events, theatre productions, music gigs, to name but a few.

If your client is travelling to Kuala Lumpur and you know they like golf, why not book them into the famous Kuala Lumpur Golf and Country Club, or KLGCC as it is known? Or if they are travelling inbound, to Dubai for example, get them VIP tickets for a music event, to which they can invite a corporate client.

The majority of businessmen who arrive in Dubai will be looking to make the most of their stay and will refer to listing publications when they arrive. They may even miss out on their chosen activity because tickets are sold out. Imagine if you could book it for them in advance, without them even asking? What about if you anticipated their needs and provided a value-added service that will keep them coming back for more?

This might sound time-consuming, but if you have the right technology in place that can do the work for you, it will take just minutes of your time.

Firstly, if your technology integrates sophisticated CRM capabilities, you will know your customers’ tastes and preferences and be able to tailor your leisure offering accordingly.

Secondly, if your technology can provide you with access to the best content, from core products such as air, accommodation and tours, to the aforementioned fiddly bits such as attractions, restaurants, spas, et cetera, all bundled into one package, it’s a no-brainer.

Crucially, the solution must give you rates, availability and the ability to book and confirm instantly, in real-time.

This is the next frontier in travel distribution and a vision that at Illusions has become a reality.

All of our technology from our off the shelf fully integrated solutions, to our online global travel marketplace, i-World Travel eXchange (iWTX), makes booking a complicated package, involving many facets, whether for business or leisure, possible.

Our system is built to optimise business processes, whether it’s CRM or booking engines, and all other front and back office functions a travel firm requires.

Illusions products are designed to bring simplicity and efficiency to the travel industry, helping companies to focus on customer service and maximise revenue.

By cleverly leveraging technology, the travel trade can thrive and start to take command of a leisure travel market brimming with infinite growth opportunities.

via Tour Operator & DMC software – Illusions Online Travel Technology – Articles – Arabian Travel News – November – 2014.

Ctrip acquires majority stake in Travelfusion

ctrip logoThe China-based travel service provider, Ctrip.com International has announced that it has completed an investment transaction in Travelfusion by purchasing a majority stake in the company.

Travelfusion is a UK-based leading online low cost carrier (LCC) travel content aggregator and innovator of direct connect global distribution solutions. Aggregating 200+ LCCs, full service carriers (FSCs), rail operators and 30+ leading hotel consolidators.

Ctrip chairman and chief executive officer James Liang noted: “Travelfusion has built a great GDS system for LCCs globally. The strategic relationship we built with Travelfusion will further extend our leadership in China’s international travel market, and enhance the efficiency and effectiveness of our IT system by leveraging Travelfusion’s advanced technology. We are excited to work with Travelfusion’s team to create greater value for our customers.”

travelfusion logoTravelfusion chief executive officer Moshe Rafiah added: “China is expected to be the largest travel market in the world, and Ctrip is the clear leader in the online and mobile travel industry in China. After 15 years of building Travelfusion to be an industry leader, we are thrilled to take further steps to realize and fulfil our potential in such a great market with such a powerful industry leader.”

via ArabianTravelNews.com | Operators | Ctrip acquires majority stake in Travelfusion.

Expedia: Key Partnerships and Acquisitions in 2014 – Trefis

Expedia logoExpedia has experienced a healthy 2014.  The world’s second largest online travel services provider (in terms of gross booking volume of $39.2 billion) displayed a 22% year-on-year increase in revenues for the first nine months of 2014, to $4.4 billion. The key factors propelling this growth were the healthy performance of the hotel room nights and air tickets segments. The top line growth, combined with the disciplined investments in selling and marketing, led to a solid bottom line. Net Income for the first nine months of 2014 increased by 141% year-on-year to $332 million.

In this article, Trefis discuss the major acquisitions and partnerships undertaken by Expedia in 2014. They describe the strategic significance of the deals, and how these will lead to further growth in the future.

Extended Partnership With HomeAway: Expedia Forays Further Into The Vacation Rental Space

In September 2014, Expedia declared that it will continue its partnership (initiated in October 2013) with HomeAway, the world’s largest vacation rental website. HomeAway services account for approximately 15% of the U.S. and European vacation rental bookings market. [1] HomeAway’s website has more than one million live listings in 190 countries. [2]

Expedia would now be able to list 115,000 HomeAway vacation rental properties on its U.S. website. Vacation rentals are privately owned residential properties that property owners and managers rent to travelers on a nightly, weekly, or monthly basis. According to a study by PhoCusWright, the market for vacation rentals in the U.S. stood at $23 billion in 2012, lower than its levels prior to the recession. However, the share of online sales in vacation rentals doubled from 12% in 2007 to 24% in 2012, and this is expected to increase to 30% by 2014. [3]

Expedia believes that the vacation rentals listing will complement its existing business and will not undermine its hotel bookings, which currently accounts for more than 70% of its revenue. While the partnership will give HomeAway vacation rental owners and property managers exposure to more than 13.4 million monthly visitors on Expedia, Expedia users will get the benefit of being able to bundle home rentals with flights, cars and other travel bookings offered through the website.

Expedia’s Wotif Acquisition: Ensuring Market Dominance In Australia And New Zealand

In November 2014, Expedia completed its acquisition of Australia-based Wotif Group for $612 million. Wotif Group is a prominent player in the Asia Pacific market with a host of travel brands under its umbrella, including Wotif.com, lastminute.com.au, travel.com.au, Asia Web Direct, LateStays.com, GoDo.com.au and Arnold Travel Technology. Wotif’s portfolio focuses on hotel and air, offering consumers more than 29,000 bookable properties across the globe. The group currently operates from Australia, China, Indonesia, Malaysia, New Zealand, Singapore, Thailand, UK and Vietnam. [4]

Wotif was Expedia’s major rival in Australia and New Zealand. With 1.3 million hotel reviews on its platform, Wotif had a market leadership in hotel reviews in the Australia New Zealand (ANZ) market. According to September 2013 data from Experian Hitwise, among top travel websites in Australia, Wotif held the second position and Expedia, the third position. Also, among top New Zealand travel websites, Expedia enjoyed the first position and Wotif, the second. [5]

According to a report by PhoCusWright, the Asia Pacific (APAC) market overtook Europe to become the global leader in regional travel in 2012. The Australia-New Zealand market accounted for 17% of APAC’s online travel market and earned $13.7 billion in online gross bookings. For 2015, the market size is estimated to be around $126.6 billion. [6]

Hence, both now and in the future, Asia Pacific will be a strategically important sector for online travel companies. The ANZ market is the third largest market in the APAC region, and Wotif is a prominent player in the ANZ market. Hence, we expect the acquisition to propel Expedia’s growth in the ANZ market and this in turn would be a contributing factor in establishing Expedia’s dominance in the APAC market.

Expedia’s Auto Escape Acquisition: Boosting The Car Rental Service Segment

Expedia acquired French car rental company, Auto Escape, in June 2014. The acquisition increased its exposure to the $36.9 billion global car rental industry, which is expected to grow at a compounded rate of 13.6% to reach $79.5 billion by 2019, according to Transparency Market Research. [7]

Auto Escape offers car rental services from over 300 car rental suppliers in 125 countries, and has a fleet of over 800,000 vehicles. It is estimated that Auto Escape’s revenues increased fivefold in the last five years to €120 million ($160 million). [8] Auto Escape became a part of the CarRentals.com brand, a business unit managed by Expedia’s Hotwire Group.

Although the contribution of car rentals and cruises to the valuation of Expedia is in low single-digits, we believe that the Auto Escape acquisition will help it sell more vacation packages and destination services since car rental is an integral part of such offerings.

via Expedia: Key Partnerships and Acquisitions in 2014 — Trefis.

Press Release: Over 30 travel marketing experts to provide insights at The Travel Marketing Forum, Dubai 24th Sept

PRESS RELEASE 

Middle East’s Premier Travel Marketing Event to convene in Dubai on 24th September

Insights from over 30 leading travel marketing experts

Dubai Tourism, Expedia, Yahoo, SkyTech and IBEX Global added to the conference content

Travel Marketing leaders to gather in Dubai to discuss a diverse yet interrelated set of topics

 

Press Release: Dubai – 18th September 2014 

In just under a week the Middle East’s premier Travel Marketing event will take place in Dubai.

Some of the world’s leading travel brands and marketing services providers will gather for a day of knowledge sharing and business development.

 

Amadeus, a leading travel technology company, will present a report on Middle East booking trends, internet penetration, smart phone usage, booking and  payment patterns, booking channels and social media trends in the travel sector.

Illusions Online, a Dubai based travel business technology provider for the leisure sector, will talk to their new generation cloud based leisure packaging capability and their strategy to create a global online travel exchange.    

 

Other speakers come from leading brands such as Facebook, Google, TripAdvisor, Jumeirah and Emirates.

The programme also includes interviews with the Head of Strategy for dnata travel and the CEO of The Entertainer.  Technology companies such as SkyTECH Solutions and Comarch will share their views on Big Data and Customer Relationship Management in the travel sector.

In a key panel on destination marketing, Dubai Tourism will highlight the power of local advocacy.

Yahoo will present a case study on how they have assisted travel companies with their online exposure and IBEX Global will highlight their recent regional launch of their Customer Experience Management Technology.

Mohamed Al Rais, Deputy CEO of Al Rais Travel, will be joined by representatives from Expedia, destinia.com and e-Tourism Frontiers on a panel debate on the development of the online travel market.

Porton Group will reveal a revolutionary technology that can be used by the travel sector to screen travellers for potentially contagious diseases without significant disruption to the airline check-in process.

Duncan Alexander, Director at The Travel Marketing Store stated “We have been delighted by the response that we have received from the travel marketing community to the concept of our event. The content is truly exceptional and we look forward to what will be an enlightening day”.

Over 40 companies will be represented at this year’s event which will also hold “The Global Travel Marketing Awards” and “The Market Place for Travel Marketing Services” where buyers and suppliers meet to discuss new services.

via Press Release: Over 30 travel marketing experts to provide insights at The Travel Marketing Forum, Dubai 24th Sept.

Airbnb roll out a new brand identity centered on “belonging anywhere in the sharing economy”

Airbnb have recently announced and launched a complete overhaul of its brand identity. 

Airbnb is a community marketplace for people to list, discover and book unique spaces around the world through mobile phones or the internet. Airbnb connects people to unique travel experiences at any price point, with over 800,000 listings in 34,000 cities and 190 countries.  It has found accommodation solutions for over 15 million customers.

airbnb old logo

Old Logo

airbnb_logo_detail

New logo

The launch is not without controversy with a number of industry commentators poking fun at the suggestive nature of the logo in addition to claims of plagiarism.

We like it….and have taken an extract from their blog written by Brian Chesky one of the co-founders that provides insights to the thinking behind the new brand identity.

“In the end, nothing can express our identity more profoundly than the stories of people who make up this community. When we started Airbnb, I had no idea about the people we would meet, or the friendships I would make. Then I met Amol, one of the first guests, who later invited me to his wedding in India. I met Sebastian, who was trapped in his house in the middle of the London Riots in 2011. Before his own mother had a chance to check that he was okay, seven of his former guests did. And I met Shell, who saw the devastation wrought by Hurricane Sandy, and listed her home for free to those who were displaced. 100415a-HQ28-007 NATO Headquarters Brussels. These people, along with millions of others, have their own unique backgrounds and life experiences. We all come from vastly different cultures and places. And yet, no matter how many miles may separate us, we are united by the universal, powerful, human desire to connect, to understand, and to belong. So together, with this new identity, I look forward to starting the next chapter of this improbable journey with the idea that first set it in motion—the belief that belonging can take us anywhere”. — Brian Chesky airbnb_logo_4things

Read more on the drivers behind the new brand positioning at:

http://blog.airbnb.com/belong-anywhere/

Metasearch | L2: Business Intelligence for Digital

hotel searchWhile travellers are increasingly dependent on metasearch to inform their hotel booking decisions, hotels are losing out to OTAs on top booking positions and traffic to brand sites. The L2 Prestige Hotels 2014 Metasearch Insight Report reveals the performance gap and shows how hotel brands can leverage metasearch to fight back against OTAs to drive consumers to their sites for direct bookings and higher margins.

via Metasearch | L2: Business Intelligence for Digital.