Shaping the Future of Travel in the GCC – a landmark FREE Report from Amadeus

Shaping the Future of Travel in the GCC – a landmark FREE Report from Amadeus.

It has been an absolute privilege today to take part as the moderator in the launch of a landmark study and event organised by Amadeus.  Their new report on the Future of Travel in the GCC is undoubtedly one of the best ever and most important travel industry related reports conducted in the region.

Drawing on the expertise of industry leaders across 22 travel brands and insights from over 1,000 end travellers this report describes the key effects that will shape the future of travel for this exciting and important part of the world.

amadeus new logo on blueThe headline “Big Effect” is that rapidly changing demographics will fuel a major shift in GCC travel over next 15 years.  The coming-of-age of the GCC’s youthful population will reshape the travel industry in the region over the next fifteen years, as digital natives instinctively turn to mobile technologies and social media to plan, book and manage travel.

Today, nearly 25% of the GCC population is under 15 years of age, and as this demographic becomes tomorrow’s decision makers, it will shake up traditional behaviours to become increasingly self-directed. As outlined in the Amadeus-commissioned new report, Shaping the Future of Travel in the Gulf Cooperation Council (GCC): Big Travel Effects, additional unfolding demographic forces such as a steady inflow of expatriate workers, robust natural population growth and a growing middle class, will combine to drive a new and divergent set of travel behaviours and needs in the region.

The report, written by Frost & Sullivan and Insights and commissioned by Amadeus, examines and contextualises the various ways a new travel landscape will develop in the Gulf region over the next fifteen years.

“The Gulf region is poised for a new era of travel as investment in infrastructure, new tourism sectors, and governmental initiatives to ease intra- and extra-regional movement make the GCC more attractive to leisure and business travellers,” said Antoine Medawar, Vice President, MENA, Amadeus. He added, “The travel providers who address the nuanced needs of the region’s population stand to thrive in the coming decades. At Amadeus our people, our technology and our innovation are dedicated to helping our customers and partners to shape the future of travel in this region.”

Further key findings include:

Economies in the GCC are diversifying beyond oil, and specialist tourism sectors such as cruise, meetings and conferences and medical tourism play a prominent role in this diversification. As a result, GCC countries have maintained an average GDP growth of over 5% in the past decade, with a greater increase expected in the future.

Tourism will have a trickle-down effect into other sectors, furthering economic growth and diversification. Hospitality and construction in particular will benefit as the number of travellers entering or passing through the region increases -Qatar expects 3.7 million tourists in 2022 due to the FIFA World Cup and is investing $20 billion on tourism infrastructure and $140 billion on transport.

The GCC is working to make travel easier, both within the region and outbound. The difficulty of obtaining a visa has been the main reason for 33% of travellers surveyed not taking trips as often as they would like. By improving accessibility within the region and abroad, the number of intra-regional travellers is expected to increase four-fold by 2030.

“Travel in the Gulf region is changing. Economic diversification and a move from oil is an important driver, but there are many more subtle factors also at play. Changes in population and geopolitical pressure to open borders and make movement easier are also impacting the future of travel here,” observed Mona Faraj, Managing Partner, Insights.

The report was informed by a survey of some 1,000 travellers from the region as well as interviews with thought leaders in the travel industry. It highlights the technologically savvy and growing population of the GCC and predicts a travel landscape will develop in the region that is highly connected, personalised, and sustainable.

To download a free copy of the report “Shaping the future of Travel in the GCC: Big Travel Effects” please visit:

http://www.amadeus.com/blog/05/06/middle-east-report/

The Travel Marketing Digest

In this issue:

  • Global travel industry set for decade of sustained growth according to new report from Amadeus
  • The Travel Marketing Directory is launched
  • Why TripAdvisor and Priceline wish Facebook Ads performed better
  • Leading travel E commerce sites struggle with digital marketing data quality
  • With licensing deal Google looks to dominate online travel market
  • GuestLogix secures 3 year deal with priority travel group
  • Airport strategy and marketing selects SabreFlybe targets rail and road competitors in new strategy
The Travel Marketing Store

The market place for travel marketing services.

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Understanding NextGen Travellers Crucial to Shape The Future of Travel

amadeus new logo on blueNext gen Traveller Panel 2Adults who travel frequently, are tech-savvy, and are substantial Internet and social media users are poised to be the heavy travel consumers of the future. But how can the travel industry enrich the experiences of this digitally native generation?  Next gen Traveller PanelThat’s the question we sought to explore at our recent panel discussion in Dubai – entitled ‘Trending with NextGen Travelers’, which brought together some of the region’s top travel players to discuss this incredibly empowered traveller type. Building off the Amadeus NextGen research report– the event aimed to focus not on the technology itself – but rather where it can and will make the most difference.Moderated by Duncan Alexander, Head of Pacific Asia Travel Association, West Asia, the panelists included, our very own Antoine Medawar; Alana Witte, Director, Middle East and Africa, Revinate.com; Ali Draycott, Director, YouGov; Mohamed Al Rais, Deputy Managing Director, Al Rais Holidays; and Abdullah bin Omeir, Deputy CEO, Omeir Travel.

via Understanding NextGen Travellers crucial to Shape The Future of Travel.

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WestJet’s Christmas Miracle, Amadeus invests in the hotel sector, UNWTO on tourism economic development, Expedia Media support the Philippines, PhoCusWright on European OTA market

christmas 3WestJet’s Christmas Miracle, Amadeus invests in the hotel sector, UNWTO on tourism economic development, Expedia Media support the Philippines, PhoCusWright on European OTA market.

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The Travel Marketing Digest: Congratulations to Dubai for EXPO 2020, New findings from Facebook, “The 21st Century Traveller” report from Euromonitor, BCG & TripAdvisor report on Chinese Tourism

Dubai Expo CongratulationsFirstly, we would like to congratulate Dubai and its premier sponsors and bid supporters from around the world for their successful bid to host the EXPO 2020. This edition draws attention to three insightful studies: Facebook have released some new findings on their impact on travel plansEuromonitor have released a report on the trends of \”The 21st Century Traveller\”Boston Consulting Group and Trip Advisor have released a report on the explosion of Chinese Tourism and how to capitalise on it In addition, Amadeus announce a new travel start up venture fund, Twitter announce their first entry into advertising and we provide a summary from CMOs InTravel, our blog site.

via Congratulations to Dubai for EXPO 2020, New findings from Facebook, “The 21st Century Traveller” report from Euromonitor, BCG & TripAdvisor report on Chinese Tourism.