In 2013, visitor arrivals to Asia reached a total of 385 million with a collective growth of 5.5% over the previous year, dominated by Southeast Asia’s growth of 10.5%. Despite a continued drop of China’s arrivals (2.5% in 2013), arrivals to Northeast Asia reached 243 million, nearly one-third of Asia’s total.
The PATA Intern Associate Programme provides students with the opportunity to learn about PATA and PATA activities including advocacy, research, membership, and events. The PATA programme has attracted intern associates of different nationalities from various destinations and backgrounds around the world. PATA intern associates will be required to perform operational, support, and administrative tasks in various parts of the organisation at PATA Headquarters in Bangkok, Thailand.
Understanding the travel habits of ‘Asian millennials’ is essential to understanding the business, family, or senior traveller of tomorrow. That was the message from the PATA seminar, ‘The Rise of the Young Asian Traveller’ which was held March 5 at ITB Berlin. In a panel moderated by Peter Jordan, PATA In-house consultant, the audience heard from Pyung-sup Shin, Executive Director for Overseas Marketing of the Korea National Tourism Organization on the successful 2012 ‘Touch Korea Tour’ campaign and how it drew interest from thousands of potential young visitors from around the world. High-value Asian students studying in Europe were the focus of comments by Thibault Ruffat, Head of European Tourism for ChicOutlet Shopping. He emphasized that it was not just young Chinese visitors who were shopping in Europe, but Indonesian and Korean tourists too. Charlie Ballard, Director of Research for TripAdvisor, described how according to the company’s research, travellers from the Asia Pacific region were highly attracted to specific cultural attractions and the possibility of having fun. He also described how domestic travel was still high on the agenda for many travellers in Asia.
Ivy Chee, PATA Regional Director – East Asia, told the audience that PATA will continue to build its ‘Next Gen’ initiatives. Currently, 11 PATA Student Chapters have been established in Asia. The PATA Face of the Future award recognizes rising stars of the travel industry. In addition, the Association has launched the PATA Internship Associate Programme.
PATA is currently collecting data on the travel habits of young Asian consumers through an online survey, available online until March 21, 2014. The survey is available to complete in English, Chinese (Mandarin), Japanese, Korean and Thai. Participants can enter a draw to win great prizes, sponsored by Tourism Malaysia and Aloft Hotel – Sukhumvit 11 Bangkok.
The report on young Asians’ travel habits will be released this April.
|World’s Two Fastest Growing Tourism Regions Renew Cooperation|
|The Pacific Asia Travel Association and the Africa Travel Association enhance their tourism partnership
January 21, 2014, Bangkok, Thailand & New York, NY – The Pacific Asia Travel Association (PATA) and the Africa Travel Association (ATA) officially renewed their partnership by signing a memorandum of understanding strengthening cooperation in developing the visitor economies of the two fastest growing regions in the world.
The MOU commits the two regional travel trade associations to share knowledge through research and publications, to reciprocate participation in meetings and events, to support mutual advocacy positions, and to enhance two-way marketing and market access.
“The rise of Africa as an inbound and outbound tourism force is well documented,” said Martin Craigs, PATA Chief Executive Officer. “Closer cooperation with Africa on tourism will bring many benefits not just to PATA members, but to African tourism stakeholders too.”
Edward Bergman, ATA Executive Director, said: “We are pleased to renew this important partnership between ATA and PATA. It will boost connections and business opportunities for travel and tourism between Africa and Asia.”
According to PATAmPOWER statistics, the number of Africans visiting Asia reached 797,000 in the first nine months of 2013, a rise of 3.3% over 2012.
United Nations World Tourism Organization statistics show very strong tourism growth for both regions. There were 63.6 million international visitor arrivals to the African continent in 2012, compared to 233.6 million in Asia Pacific. International tourism receipts for Africa reached US$43.6 billion in 2012 compared to US$323 billion in Asia Pacific. Among emerging economy destinations in both regions there were stellar performers in 2012 – for example Thailand (+25%), India (+22%), and Vietnam (+18%). In Africa, some of the top performers with double-digit growth were South Africa, Morocco, Egypt and Madagascar.
The renewal of the MoU between the two associations builds on PATA’s contribution to ATA’s Africa Tourism Monitor. For the latest edition, PATAmPOWER provided data on the top five African nations that Chinese nationals visited in 2012: Egypt, South Africa, Ethiopia, Algeria and Keyna.
Through the activities outlined in the agreement, both organizations intend to mutually support their respective associations to encourage the sustainable development of tourism as a means of promoting international understanding and appreciation of their respective cultures.
This MOU is the fourth such agreement signed between the two organizations. Previous agreements were signed in 2005, 2008, and 2010.
The inaugural PATAcademy kicks off at the PATA Engagement Hub in Bangkok December 11-14. The hands-on four-day workshop for rising stars of Asia Pacific travel and tourism has attracted high quality speakers and keen attendees. Among the professionals attending will be visitors from Tiger Tours (Bangladesh), the Tourism Council of Bhutan, the Chengdu Culture and Tourism Development Group, the Guam Visitors ureau, Plaza Premium Lounge Management, the Tourism Industry Center (Kazakhstan), the Lao National Institute of Tourism and Hospitality, Lao Airlines, the Macau University of Science and Technology, Malaysia Airports Holdings, Tourism Malaysia, the Singapore Tourism Board, Discover Lodge, and Anantara Vacation Club. Apart from interactive lessons on all key aspects of the visitor economy in Asia Pacific, there will be field trips to Bangkok Metropolitan Administration and Le Cordon Bleu Dusit Culinary School. More
The Pacific Asia Travel Association PATA has appointed Mr Mario Hardy as Chief Operations Officer, effective January 15, 2014. Based at PATA HQ in Bangkok, Mr Hardy will support CEO Martin Craigs. Mr Hardy has been Chairman of the PATA Foundation since June 2012 and has been at the forefront of the Foundation’s response to tropical storm Haiyan in the Philippines since November 8. An investor, entrepreneur and senior executive with more than 28 years of combined leadership, corporate development and change management experience, Mr Hardy was Vice President – Asia Pacific of UBM Aviation OAG between 1999 and 2013, with postings in Singapore, Beijing and London.