IHG Announces Strategic Technology Relationship with Amadeus

amadeus new logo on blueIHG logoYesterday Amadeus made the following interesting blog post:

“Today IHG, one of the world’s leading hotel companies, announced a strategic technology relationship with Amadeus.  This fully supports the mission and strategy we have shared openly with our investor community, media and colleagues across the hotel and travel industry over the last year.  Our stated mission is to build a community model for the hotel industry – a replica of our highly successful Amadeus Altéa community model for airlines.

So what does this relationship with IHG bring to help us execute this strategy?  IHG has a wealth of subject matter expertise: renowned for offering the most innovative and efficient technological solutions at all stages of the Guest Journey Dream, Plan, Book, Travel and Share to enhance their guests’ experience, IHG has sound ideas about what next-gen systems for the hotel industry should look like.

As Eric Pearson, CIO, InterContinental Hotels Group commented: “IHG is a brand and consumer driven company. We use insight to anticipate consumer trends and behavior. We also have a long track record of investing in relevant technologies to support our brand promise and build a closer relationship with our guests. Partnering with Amadeus will help us continue to do just that.”

The initial phase of the strategic relationship between IHG and Amadeus will be focused on planning and development. This will involve scoping out and creating a roadmap for potential technologies and solutions that will drive innovation in the industry.

The marriage of IHG’s unique insight and world class guest care with Amadeus’ technology vision and infrastructure capabilities has the potential to deliver a step change in hotel solutions.

While a ‘community model’ is a new concept for the highly fragmented hotel industry we see significant interest and, as we progress with partners like IHG, we look forward to truly shaping the future of hotels.

via IHG Announces Strategic Technology Relationship with Amadeus.

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Amadeus reveals a new corporate identity and purpose

amadeus new logo on blueAmadeus today have revealed a new brand and corporate purpose.  Its previous tag line “your technology partner” has been replaced by an inspiring inclusive statement “let’s shape the future of travel”.

A new corporate video has also been released on You Tube showing their new, fresh approach.

In addition Amadeus have also posted a new animated video on the subject of connecting airlines and airports, something that it is clear Amadeus is striving to do from a business point of view as it seeks to diversify its business beyond Airline and Travel Agency IT solutions.

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Amadeus Simplifies Low-Cost Airline Bookings

Amadeus is making it easier for travel agents to make and manage bookings for low-cost and hybrid carriers, according to Alexandre Jorre, senior manager of commercial marketing.
EasyJet, the huge low-cost European airline based in Luton, U.K., is the first carrier to become a “light ticketing” airline.
Light ticketing is a new ticketless access level that generates a virtual ticket number to help standardize agency workflow. Pricing, ticketing and booking functionality offers the same look and feel as for other carriers.

Simplifying shopping
“We are improving the way agents can manage content for EasyJet,” Jorre told Travel Market Report. “We’ve improved the workflow across availability, pricing, issuance and reporting.”

via Amadeus Simplifies Low-Cost Airline Bookings.

Technology is key to unlocking the enormous potential of the Chinese travel industry. ~ Sunday, 8th September 2013 from 4Hoteliers

Technology is key to unlocking the enormous potential of the Chinese travel industry.
Sunday, 8th September 2013
Source : TravelDaily

AmadeusAmadeus discusses critical trends that will shape the future of travel in China at the Travel Distribution Summit.

TravelDaily, China’s leading online publisher and event organiser focusing on distribution, marketing and technology trends in the travel and tourism industries, welcomes Amadeus as the platinum sponsor at the 2013 China Travel Distribution Summit in Guangzhou on September 11 & 12.

Over 750 C-level executives and senior leaders from travel and tourism will take centre stage at the China Travel Distribution Summit to address the core issues affecting the heart of their industry.

Amadeus, a leading technology partner for the global travel industry, will showcase how its advanced technology solutions creates new opportunities, maximises revenues and increases efficiency for airlines, travel agencies and hotels across Asia.

Bart Tompkins, Managing Director for Amadeus China will also deliver a keynote presentation detailing the increasing use of technology and infrastructure during the travel process, the rise of individualism of Chinese travellers, the disappearance of travel barriers within the Asia Pacific region, and expected growth at the upper and lower ends of the travel market.

via Technology is key to unlocking the enormous potential of the Chinese travel industry. ~ Sunday, 8th September 2013 from 4Hoteliers.

New PhoCusWright Amadeus report on the airline industry calls for customer-centric

AmadeusLas Vegas, NV, United States & Madrid, Spain, 5th September 2013:A major independent global study released today appeals to the airline industry to take a fresh look at the age-old frustration of delayed or cancelled flights, in order to drive loyalty and reduce the impact of irregular operations on its customers, both now and in the future.
‘Passengers first: Re-thinking irregular operations’, written by Norm Rose of travel industry research authority PhoCusWright, and commissioned by Amadeus, a leading technology partner for the global travel industry, aims to provide airlines with practical strategies to improve responses to irregular operations, urging airlines to place a greater focus on the impact of disruptions on each passenger’s trip experience as part of operational decision-making during times of disruption.
Deliver a standard service approach to disruptions: Airlines should consider incorporating a standard service approach to deal with passenger itinerary changes. When severe events occur, airlines with such an approach in place merely extend their processes to a larger number of travellers rather than attempt to implement a new, reactive process.

·         Offer ‘intelligent re-accommodation’: Automated re-accommodation technology may provide efficiencies for the operational staff, but it does not always solve the underlying passenger itinerary disruptions. Airlines may want to implement an intelligent one-click solution that empowers passengers to choose alternatives most relevant to their needs. Airlines should also consider investing in systems to gain a greater understanding of each passenger’s preferences and reasons for travelling, including passengers who book through indirect channels. 
·         Provide transparent communication: In every market surveyed, except China, insufficient communication was cited as passengers’ top frustration with irregular operations management. Introducing an integrated, cross-departmental approach to customer service will enable airlines to provide authoritative, personalised, proactive communication – and lessen the need for travellers to rely on third-party sources. 
·         Moderate delays hurt the industry more than big ticket disruption: One of the greatest challenges facing airlines is not major weather or force majure events, such as the volcanic ash cloud that disrupted travel across Europe in 2011, but rather the far more regular moderate delays of 1-4 hours that matter most to customers. In all markets at least 50% of travellers have experienced a moderate delay on one or more flights in the past 12 months, with this figure highest in China (74%) and Brazil (67%). Instances of significant delay are far less common.
·       Travellers are increasingly venting frustration via social media: Globally, around one third of travellers surveyed said they had posted comments about delays to their friends on social networks such as Twitter and Facebook, with higher numbers sharing experiences amongst their immediate family or friendship groups using other means. The study calls on airlines to shift social media strategies from promotional activities alone, and to embrace analytical tools that help them to understand the impact of social comments made in relation to disruption. By following this analytical approach, airlines can practice social mapping to better understand the impact of disruption on their brand as well as the sentiment of their customers.

via New report on the airline industry calls for customer-centric. approach