Expedia Media Solutions Offers 3:1 Advertising Match for Areas Affected by Typhoon Haiyan – WSJ.com

PRNewswire/ — Expedia(R) Media Solutions, the advertising division of Expedia, Inc., today announced that it will offer marketing support for tourism boards and organizations in the destinations affected by Typhoon Haiyan. The offering, a 3:1 media dollar match for all advertising on Expedia, Inc. websites, is designed to help the disaster-affected regions sustain visibility and boost tourism during the recovery period.

From now through March 2014, tourism organizations in countries such as Vietnam and the Philippines can work with Expedia Media Solutions to develop effective campaigns and triple the value of their media budgets. Using the media match program, destinations can broaden their reach to targeted tourist audiences shopping on Expedia, Inc. sites.

\”We\’ve offered similar media match programs after other natural disasters such as Hurricane Sandy here in the U.S. and found that when leveraged effectively, tourism organizations can drive revenue for their local communities in times of need,\” said Noah Tratt, global vice president, Expedia Media Solutions. \”Our hope is that we can work with tourism groups in Southeast Asia to alleviate some of the economic pressures in the destinations affected by the typhoon.\”

In 2011, Japanese tourism was shattered by the devastating earthquake, tsunami and nuclear power plant scare. From the time of the earthquake through the week of July 25, tourism dropped to 73 percent below the previous year\’s average which was a 97 percent drop. To help revive the country\’s tourism industry, the Japan National Tourism Organization (JNTO) collaborated with Expedia Media Solutions, creating an uplifting online ad campaign that was featured on Expedia\’s UK website. The campaign ran July through October 2011, and during that time, bookings increased dramatically, lifting the country\’s tourism by 40 percent.

via Expedia Media Solutions Offers 3:1 Advertising Match for Areas Affected by Typhoon Haiyan – WSJ.com.

CMOs InTravel | The Forum for Travel Marketing Specialists

CMOs InTravel | The Forum for Travel Marketing Specialists

Advertisers Can Reach More Than 7.5 Million Engaged and Qualified Travelers on Mobile Devices

CHICAGO--(BUSINESS WIRE)--July 30, 2013--

Mobile Media Summit 2013, As mobile usage among consumers continues to skyrocket, brand advertisers are seeking ways to reach qualified audiences at specific locations. To address this opportunity, MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology company, today announced the immediate availability of a new mobile engagement platform that enables brands to reach travelers while at airports and hotels.

Through this immersive, end-to-end platform, brands can now target and remarket to this highly-desirable audience throughout the entire browsing session. Brands are seamlessly integrated into a user experience through sponsorship and native advertising opportunities. The company’s mobile network currently reaches more than 7.5 million unique users per month.

Read more….

http://online.wsj.com/article/PR-CO-20130730-910599.html?mod=googlenews_wsj

via CMOs InTravel | The Forum for Travel Marketing Specialists.

News | MMGY Global | Integrated Travel Marketing | Facebook\’s Continued Moves in Travel

MMGY Global | Integrated Travel Marketing | Facebook\’s Continued Moves in Travel.

A very interesting review of Facebook in the travel sector in PDF form presented by MMGY Global.

The Six-Page Guide to All Things Sexy in Digital Travel – Skift

The Six-Page Guide to All Things Sexy in Digital Travel – Skift.

Disruption of the $855 billion U.S. travel and tourism industry is something we report on every day at Skift, but recently HUGE, the digital agency best known in the travel world for designing the Four Seasons’ super sexy website, released a report on digital travel trends that we really like.

The report distills the major trends that are changing the way the U.S. and the world travels into a short six pages, which read as a quick jargon-free guide to all things buzz-worthy and innovative in the travel space.

The trends touch on everything from collaborative consumption and mobile apps to hotel management tools and unbundled airline fees