Nobox Leads the Creation of Marriott’s Innovative Marketing Program with GoPro | Business Wire

marriott(BUSINESS WIRE)–Nobox, a leading social marketing agency, is the creative force behind the innovative marketing program between Marriott Hotels, Marriott International’s flagship brand, and GoPro. “Our creative goal is to engage Marriott’s guests and empower them to share richer, more immersive content,” said Jayson Fittipaldi, Chief Creative Officer of Nobox. “Ultimately, the surprise and delight that guests who participate experience and the amazing content that they are sharing with the world continues to elevate the Marriott Hotels brand among Millennial travelers. The alchemy of putting GoPro’s in the hands of eager guests have resulted in social marketing gold for Marriott.”

“Nobox’s continuous contribution to our success has transcended the scope of a social marketing agency to become Marriott’s creative agency for the region.”

This match made in “marketing heaven”, invites Marriott Hotels guests to take GoPro HERO4 cameras for a “test-drive” and capture their travel experiences in a richer, more immersive way. Guests are encouraged to share on social media using the hashtags #GoPro, #TravelBrilliantly, and #ViajeGenial for a chance to be featured on http://www.travelbrilliantly.com/gopro, Marriott’s social media profiles, and even on a dedicated TV channel in the in-room entertainment system of participating hotels. To celebrate the launch of the program, the most inspiring content submitted by guests will be selected to win prizes such as vacation stays, Marriott Rewards points and GoPro cameras.

“Travelers tend to be more active in social media during and after their trips because it elevates their profile. That said, smartphones will not capture our most adventurous travel experiences like parasailing, diving, etc. Combining Marriott and GoPro creates a perfect setting for Human-to-Human marketing; transforming happy customers into a brand ambassador,” said Carlos Garcia, CEO of Nobox.

“This program is a perfect example of how Marriott continues to innovate and attract the next generation of travelers,” said Craig S. Smith, President of the Caribbean and Latin America at Marriott International. “Nobox’s continuous contribution to our success has transcended the scope of a social marketing agency to become Marriott’s creative agency for the region.” The execution of this program spans across many touch-points beyond digital and social. Most notably, the program is embedded in the hotel experience and has dedicated Marriott associates at every participating hotel. Nobox even created a program management tool for Marriott associates to keep track of GoPro cameras and engage participating guests at the property level.

Watch the video: http://youtu.be/3IJd0OS6wE4

Visit the website: http://www.travelbrilliantly.com/gopro

Marriott press release: http://news.marriott.com/2015/01/gopro-marriott.html

via Nobox Leads the Creation of Marriott’s Innovative Marketing Program with GoPro | Business Wire.

Marketing watch: Digital marketing trends for 2015 [INFOGRAPHIC] – TNOOZ

signal-2015-predictions-infographic11The new year begins well-intentioned on the marketing front. Marketing plans, heavily crafted and finessed late in 2014, begin to be implemented – only to discover that the landscape has already shifted, making said plan obsolete.

The cross-channel marketers at Signal have put their marketing tools to the grindstone of reality, with the result being some of the most important digital marketing trends of the year.

From beacons to data cooperatives that allow a consistent higher-level understanding of the customer, these trends continue to push marketers to become technologists. So rather than simply creating strategies to leverage OPP (Other People’s Platforms), the successful marketer must become a voice for marketing technology organization-wide.

via Marketing watch: Digital marketing trends for 2015 [INFOGRAPHIC].

Expedia Media Solutions Offers 3:1 Advertising Match for Areas Affected by Typhoon Haiyan – WSJ.com

PRNewswire/ — Expedia(R) Media Solutions, the advertising division of Expedia, Inc., today announced that it will offer marketing support for tourism boards and organizations in the destinations affected by Typhoon Haiyan. The offering, a 3:1 media dollar match for all advertising on Expedia, Inc. websites, is designed to help the disaster-affected regions sustain visibility and boost tourism during the recovery period.

From now through March 2014, tourism organizations in countries such as Vietnam and the Philippines can work with Expedia Media Solutions to develop effective campaigns and triple the value of their media budgets. Using the media match program, destinations can broaden their reach to targeted tourist audiences shopping on Expedia, Inc. sites.

\”We\’ve offered similar media match programs after other natural disasters such as Hurricane Sandy here in the U.S. and found that when leveraged effectively, tourism organizations can drive revenue for their local communities in times of need,\” said Noah Tratt, global vice president, Expedia Media Solutions. \”Our hope is that we can work with tourism groups in Southeast Asia to alleviate some of the economic pressures in the destinations affected by the typhoon.\”

In 2011, Japanese tourism was shattered by the devastating earthquake, tsunami and nuclear power plant scare. From the time of the earthquake through the week of July 25, tourism dropped to 73 percent below the previous year\’s average which was a 97 percent drop. To help revive the country\’s tourism industry, the Japan National Tourism Organization (JNTO) collaborated with Expedia Media Solutions, creating an uplifting online ad campaign that was featured on Expedia\’s UK website. The campaign ran July through October 2011, and during that time, bookings increased dramatically, lifting the country\’s tourism by 40 percent.

via Expedia Media Solutions Offers 3:1 Advertising Match for Areas Affected by Typhoon Haiyan – WSJ.com.

CMOs InTravel | The Forum for Travel Marketing Specialists

CMOs InTravel | The Forum for Travel Marketing Specialists

Advertisers Can Reach More Than 7.5 Million Engaged and Qualified Travelers on Mobile Devices

CHICAGO--(BUSINESS WIRE)--July 30, 2013--

Mobile Media Summit 2013, As mobile usage among consumers continues to skyrocket, brand advertisers are seeking ways to reach qualified audiences at specific locations. To address this opportunity, MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology company, today announced the immediate availability of a new mobile engagement platform that enables brands to reach travelers while at airports and hotels.

Through this immersive, end-to-end platform, brands can now target and remarket to this highly-desirable audience throughout the entire browsing session. Brands are seamlessly integrated into a user experience through sponsorship and native advertising opportunities. The company’s mobile network currently reaches more than 7.5 million unique users per month.

Read more….

http://online.wsj.com/article/PR-CO-20130730-910599.html?mod=googlenews_wsj

via CMOs InTravel | The Forum for Travel Marketing Specialists.

News | MMGY Global | Integrated Travel Marketing | Facebook\’s Continued Moves in Travel

MMGY Global | Integrated Travel Marketing | Facebook\’s Continued Moves in Travel.

A very interesting review of Facebook in the travel sector in PDF form presented by MMGY Global.

The Six-Page Guide to All Things Sexy in Digital Travel – Skift

The Six-Page Guide to All Things Sexy in Digital Travel – Skift.

Disruption of the $855 billion U.S. travel and tourism industry is something we report on every day at Skift, but recently HUGE, the digital agency best known in the travel world for designing the Four Seasons’ super sexy website, released a report on digital travel trends that we really like.

The report distills the major trends that are changing the way the U.S. and the world travels into a short six pages, which read as a quick jargon-free guide to all things buzz-worthy and innovative in the travel space.

The trends touch on everything from collaborative consumption and mobile apps to hotel management tools and unbundled airline fees