2014 was a strong year for cruising, with safety concerns being mostly minimized and increased demand in the U.S. being captured in the Caribbean and other regions. Group sales boomed, while booking windows lengthened. Pricing, however, remained stagnant as cruisers continued to take advantage of steep discounting.
But what is in store for the cruise industry in 2015? Travel Market Report asked cruise industry executives to reflect on the events of 2014, and cast a critical eye toward the opportunities of 2015
via Smooth Seas for Cruising in 2015.
Carnival Cruise Lines is launching a new trade advertising campaign beginning Monday, Oct. 7, that integrates the line’s new “Moments That Matter” consumer marketing campaign and includes real vacation photos from past Carnival cruisers, collected through social media. The trade campaign, which appears in print and online outlets, includes a tagline thanking travel agents for creating the moments that matter for the guests in the ads.
via Carnival Launches \\\”Moments That Matter\\\” Trade Advertising Campaign | Travel Agent Central.