Why Asia’s cruise boom is ready to explode: Travel Weekly Asia

New studies on Asia’s cruise market released by the Hong Kong Tourism Board (HKTB) reveal a potential 83 million cruise passengers in Greater China and highlight how Hong Kong and regional ports are gearing up to tap into this market by upgrading cruise infrastructure and tourism offerings.

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In April 2014, the Hong Kong Tourism Board together with the Taiwan Tourism Bureau launched the first-ever Asia Cruise Fund, an initiative aimed at offering better support to cruise lines and promoting regional co-operation for attracting cruise tourism.

The studies – the Asia Cruise Potential and Passenger Behaviour Study and the Asia Cruise Port Development Study – are the first of their kind and were released this week at Cruise Shipping Miami.

The two studies were carried out by the School of Hotel and Tourism Management of the Hong Kong Polytechnic University with the aim of providing insight and useful information to help cruise companies unlock the region’s cruise potential.

The Asia Cruise Potential and Passenger Behaviour Study specifically examined the potential market in Greater China, which is currently the largest source of cruise travellers in Asia and the eighth largest in the world, according to the Cruise Lines International Association (CLIA).

The study reveals a potential 83 million cruise passengers in just seven source markets within Greater China. This figure is four times the current number of cruise passengers world-wide. Hong Kong, with its connectivity to the Pearl River Delta, Central China and Taiwan by air, high speed rail and land transportation via the Hong Kong-Zhuhai-Macao Bridge, is looking at a cruise potential of 54 million passengers.

The study also reveals that the make-up of these passengers is younger and more family-oriented than cruise passengers in traditional source markets such as North America and Europe, where they tend to be older, retired achievers.

The second study, Asia’s Cruise Port Development Study, focused on the development of ports in Hong Kong and neighbouring areas. Its results highlight the commitment throughout the region to facilitate the growth in cruise business by improving port facilities and tourism offerings in the next five to 20 years.

Positioning Hong Kong as the home ship destination, the study identifies 21 ports within 6-7 cruise days which already have concrete plans to upgrade berths, cruise infrastructure and supporting infrastructure, as well as expand tourism offerings and improve destination management in areas such as the issuing of visas.

These ports include: Sanya, Xiamen, Zhoushan, Qingdao and Yantai in China, Keelung, Hualien, Kaohsiung, Anping, Taichung, Penghu, Kinmen and Matsu in Taiwan, Miyakojima and Takamatsu in Japan, Mokpo and Yeosu in South Korea, Hon La in Vietnam, plus Manila, Boracay and Puerto Princesa in the Philippines.

According to the study, within five years, half of these ports will be able to receive cruise ships of 100,000 gross tonnage. This will give cruise companies more flexibility in deploying their fleet and planning interesting itineraries with cultural, scenic or adventure activities to cater for all market segments.

Anthony Lau, executive director of the Hong Kong Tourism Board, said, “With the results of the two surveys showing the great potential and committed development, combined with the Asia Cruise Fund, Asia’s cruise tourism is ready to take off.”

In April 2014, the Hong Kong Tourism Board together with the Taiwan Tourism Bureau launched the first-ever Asia Cruise Fund, an initiative aimed at offering better support to cruise lines and promoting regional co-operation for attracting cruise tourism.

The fund now has four members since the addition of Hainan in China and the Philippines. More new members are expected to join soon.

via Why Asia’s cruise boom is ready to explode: Travel Weekly Asia.

Smooth Seas for Cruising in 2015 – Travel Market Report

Cruise Market2014 was a strong year for cruising, with safety concerns being mostly minimized and increased demand in the U.S. being captured in the Caribbean and other regions. Group sales boomed, while booking windows lengthened. Pricing, however, remained stagnant as cruisers continued to take advantage of steep discounting.

But what is in store for the cruise industry in 2015? Travel Market Report asked cruise industry executives to reflect on the events of 2014, and cast a critical eye toward the opportunities of 2015

via Smooth Seas for Cruising in 2015.

Carnival Launches “Moments That Matter” Trade Advertising Campaign | Travel Agent Central

Carnival Cruise Lines is launching a new trade advertising campaign beginning Monday, Oct. 7, that integrates the line’s new “Moments That Matter” consumer marketing campaign and includes real vacation photos from past Carnival cruisers, collected through social media. The trade campaign, which appears in print and online outlets, includes a tagline thanking travel agents for creating the moments that matter for the guests in the ads.

via Carnival Launches \\\”Moments That Matter\\\” Trade Advertising Campaign | Travel Agent Central.