Qatar Airways soars above competition with social media award | TheMoodieReport.com
Qatar Airways took home first prize for the Best Emerging Airline/Airport on Social Media at the fourth Annual SimpliFlying Awards, which were held in Amsterdam recently in conjunction with the EyeforTravel Online Marketing, Mobile & Social Media in Travel Europe 2013 conference.
The recipient of the award was decided by a public vote and a panel of judges from the travel marketing industry including Airlinetrends.com CEO Raymond Kollau, MMGY Global Vice President of Content and Social Strategy Robert Patterson and Yelp.com Business Manager Rosie Akenhead. The awards, which were launched in 2010, were developed to recognise the best social media practices by airlines and airports.
via Qatar Airways soars above competition with social media award | TheMoodieReport.com.
Oct 04, 2013 5:00 am
Airline brands don’t usually show up in the list of global most valuable, loved or biggest brand rankings done by various agencies such as Interbrand and others. And yet, airlines are among the most high profile consumer brands that exist, and surely generate a lot of mainstream media attention, most of it these days about consumer frustrations with them.
Brand Finance, a global brand valuation and marketing consultancy, recently came out with its rankings of the top 20 most valuable airline brands, using its methodology where it uses the net present value of the estimated future cash flows attributable to the brand in question. The methodology is described in detail here.
Emirates, not surprisingly, rules the roost, topping out as the most valuable airline brand for a second year running, followed by Lufthansa and then Delta, which climbed up a rank this year. Delta, United, Southwest and American are the four U.S. brands on the list, and three Chinese airlines also make the top 20 list.
via The Most Valuable Airline Brands of 2013 – Skift.
The new 2013 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, now available free online, provides the most detailed global assessment of a bottom-line-booster that can represent more than 38 percent of a carrier’s revenue. The full 80-page report examines 53 airlines that disclosed revenue during 2012 from activities such as frequent flier miles sold to partners, fees for checked bags, and commissions from car rentals. The complete alphabetical list of carriers is provided in the press release in a carrier-by-carrier table, followed by a graph of ancillary revenue expressed as a percent of total revenue.
via Press Releases | IdeaWorksCompany.
Sep 06, 2013 4:00 am
With global ad campaigns starring international sports stars, is it any surprise that Turkish Airlines‘ Twitter followers are more than double the next closest Middle Eastern airline?
What may be surprising is that Turkish Airlines is one of the least active and engaged of its regional peers on social media, and that airlines like Nasair and Jazeera Airways have a better grasp on Twitter than growing global giants like Etihad and Emirates.
Using numbers collected from SkiftSocial, we looked at how and how often airlines based in the Middle East tweet and talk to their passengers. In some cases carriers have accounts in multiple languages or targeted to one geographic area. We focus on airlines’ English-language Twitter accounts.
via How 16 Middle Eastern Airlines\\\’ Social Efforts Stack Up – Skift.
||Daily Tweet Rate
|Turkish Airlines (Turkey)
|Saudia Airlines (Saudi Arabia)
|Qatar Airways (Qatar)
|Nasair (Saudi Arabia)
|Jazeera Airways (Kuwait)
|Royal Jordanian Airlines (Jordan)
|Oman Air (Oman)
|Gulf Air (Bahrain)
|El Al (Israel)
|RAK Airways (UAE)
Geneva – The International Air Transport Association (IATA) announced that demand for air travel recorded another solid month of growth in July. Overall revenue passenger kilometers (RPKs) were up 5.0% compared to July 2012. All regions were up year-on-year, with emerging markets recording the strongest increases. Capacity rose 5.5% on the previous July, ahead of demand, and industry load factor dropped 0.4 percentage points to 82.4%.
Although July’s 5.0% performance was not as strong as June’s (6.1%), this likely reflects both a market correction in line with prevailing economic conditions as well as the impact of reduced travel in markets observing the Ramadan period.
“Passenger demand continues to be strong. But the story of emerging markets driving growth as developed economies stagnate could be shifting. We are still expecting growth of 5% this year. How that growth is achieved, however, appears to be at a turning point,” said Tony Tyler, IATA’s Director General and CEO.
“The emergence of the Eurozone from an 18-month recession provided the biggest boost to traffic over recent months. In contrast, the deceleration of the Chinese economy has been a dampener on air travel, with weakness showing up throughout emerging Asian markets. The price of oil, a huge cost item for airlines, is tracking political tensions in the Middle East.
MIDDLE EAST LCCs ARE NOW ESTABLISHED, but there is still plenty of upside:
by Airline Leader
ALTHOUGH THE LCC MARKET IN THE MIDDLE EAST IS SMALL, it is certainly vibrant and contains several strains of the genre. From the original Air Arabia, still very faithful to its low-cost roots and able to be consistently profitable, through Jazeera and NAS Air to the now-largest, flydubai – the latter now becoming a closer partner with fellow Dubai airline, Emirates.
A budget airline has agreed to change some advertising in Adelaide which promoted overseas travel as cheaper than a local trip.
AirAsia X, which will begin direct flights into Adelaide later this year, recently placed some advertisements on the back of local buses which offered flights to Kuala Lumpur for less than the cost of a weekend on Kangaroo Island.
Opposition Leader Steven Marshall described the advertising as a “huge slight on our state” and a slight on local tourism operators.
But Premier Jay Weatherill said it was not a big issue and the company had agreed to change the advertising.
“We certainly have no difficulty with AirAsia X promoting their fares, it’s just how they go about promoting their fares,” Mr Weatherill said.
Read more: http://www.smh.com.au/travel/travel-news/airasia-x-changes-ads-after-upsetting-south-australia-20130820-2s84y.html#ixzz2cWyexib5
via AirAsia X changes ads after upsetting South Australia.
British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz
August 2, 2013 By
Travel marketing often misses the mark in highlighting the specific stories that fuel much of the travel experience. For a business that hinges on emotion, this oversight leads to lackluster campaigns that just don’t have emotional resonance.
Thankfully, this trend has been reversed recently.
Read more at http://www.tnooz.com/2013/08/02/news/british-airways-climbs-into-peak-storytelling-mode-pulling-heartstrings-with-latest-video/#luz3iKXbswFKqHAY.99
via British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz.
Top Travel Industry CEOs on Social Media – Skift.
Rafat Ali, Skift
Jul 25, 2013 5:00 am
For the world’s largest consumer-facing sector, you would think that the travel industry executives would be very social and outward looking. This is, after all, an industry built on hospitality. Think again.
Turns out among the legions of big travel companies across all its subsectors, the CEO and leaders of these companies very rarely go off track from traditional corporate channels of communication. A select few of them are on social media, and even fewer have a meaningful presence — communicating with and responding to customers and peers in travel — in the various social channels.
Part of it has to do with the top leadership among top companies in travel: it still is an old white-boys club, for most part, at least in U.S. and Europe, and very few of them are tech savvy themselves. The more practical reason is that most of the large travel companies are public companies, with lots of financial regulations inhibiting the free form of communication that social media allows
US Airways Andrew Nocella To Lead AA Marketing Organization – Business Travel News.
US Airways senior vice president of marketing and planning Andrew Nocella will serve as chief marketing officer of the merged American Airlines, BTN has learned. He will oversee the commercial organization, which includes the agency and corporate sales team that AA vice president of global sales Derek DeCross will continue to lead under the same title.