Airlines ranked for their speed at replying to people on Twitter | Mail Online

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When a delay of just a few minutes can destroy a traveller’s entire itinerary, Twitter has become the go to place for many air passengers to keep abreast of changes to their travel plans – or air their grievances.Now a new study has revealed the most efficient and responsive airlines on the microblogging service.According to US travel intelligence site Skift, European airlines trail their US counterparts when it comes to responding to customer needs on Twitter.

Top Tweeters

Top five US airlines

American Airlines    12 minutes
JetBlue Airways       15 minutes
IndiGo                      16 minutes
US Airways              38 minutes
Air Canada              42 minutes 

Top five European airlines

Ryanair                     66 minutes
Lufhansa                  72 minutes
KLM                          93 minutes
easyJet                   120 minutes
SAS                         191 minutes

Read more: http://www.dailymail.co.uk/travel/article-2585112/Twitter-users-airlines-speedier-others.html#ixzz2wblb6c82
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via Airlines ranked for their speed at replying to people on Twitter | Mail Online.

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Why Online Video Matters for Airline Marketing – Skift

English: Westjet 737-700 landing at Montréal-P...

Skift launch a new report

The spread of online video has affected marketing for almost every business-to-consumer industry, but it is particularly important to a commoditized and opaque business such as airlines.“I think that you see more and more content coming from airlines because it’s a unique business with such a big cost structure,” says Corey Evans, who manages sponsorship and community investment for WestJet, the Canadian airline known for its extravagant videos. “Most customers’ attitude to look for the lowest fare, no matter what. When you are in a dead heat with competitors, content could be the differentiating factor. It builds brand awareness and lets people know about how we treat our guests and our corporate social responsibility efforts.”Especially as travelers increasingly use online travel agents or meta search engines where multiple airlines’ prices can be com- pared side-by-side, engaging content could differentiate one from the next.

via Why Online Video Matters for Airline Marketing – Skift.

English: Westjet 737-700 landing at Montréal-P…

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O’Leary reveals Ryanair-Google plan to ‘change how we buy tickets forever’ – Independent.ie

English: Michael O'Leary

English: Michael O’Leary (Photo credit: Wikipedia)

INTERNET giant Google is working on top-secret plans with Michael O’Leary’s Ryanair in a bid to completely transform how consumers search for, select and buy airline tickets.

O’Leary reveals Ryanair-Google plan to ‘change how we buy tickets forever’ – Independent.ie.

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Budget air travel catching on in China|Markets|Business|WantChinaTimes.com

Budget carriers in China are gaining growing accpetance among passengers, quietly altering the landscape of China\’s air travel market.

The growing popularity of budget airlines has spawned a number of dedicated airports in Asia, such as the LCCT (Low Cost Carrier Terminal) situated south of Kuala Lumpur. The airport looks more like a bus terminal than an airport, without luxury goods stores, VIP lounges or the other usual outlets and facilities seen at larger airports.

Guangzhou\’s 21st Century Business Review noted that low-cost air travel is catching on in Asia, attracting growing numbers of passengers, especially young people who complain of high air fares and aren\’t overly concerned with service standards. Air Asia, a Malaysian budget carrier, is enjoying booming business in the Chinese market.

\”Even during the period when the SARS epidemic was ravaging Asia, we still saw a high level of demand,\” remarked Siegtraund The Siew Foong, chief commercial officer of Air Asia. Tony Fernandes, Air Asia founder and CEO, said the low-price strategy is effective and enjoys extensive demand in Asia.

A PR official from Air Asia said the airline formulates quarterly marketing plans three to six months in advance, which incorporate weekly marketing drives as well as various incentives tied to the passenger load of flights. Some 20 budget airlines including Air Asia, Tiger Air, Lion Air and Cebu Pacific have become popular names on China\’s travel websites in recent years. Twelve of these are less than 15 years old.

21st Century Business Review noted that more and more passengers have used budget airlines to fly to destinations in Southeast Asia, which has become the major destination for overseas travel for Chinese tourists.

via Budget air travel catching on in China|Markets|Business|WantChinaTimes.com.

Ryanair unveils new digital marketing strategy and improvements to customer service | Travel News

Ryanair

 

Low cost Irish carrier, Ryanair, has unveiled its new digital marketing strategy, with the launch of a new website.

The new strategy includes the deployment of social media as a marketing tool. In line with move, the Dublin-based airline has launched its new @Ryanair Twitter page, a mobile application that can also be downloaded for free from October 1.

Ryanair’s CEO, Michael O’Leary, said: ‘Our primary focus this winter will be to significantly invest in, and improve, the Ryanair.com website, our mobile platform and our interaction with passengers using social media.

‘We are pleased to remove Recaptcha from November for individual passengers, although the security feature will remain in place for high volume or multiple IP addresses in order to deter larger travel agents, screenscrapers and others who flood our website seeking fare quotes, and diminish our website’s accessibility for individual passengers.

This winter will also see a rolling programme of development to improve the Ryanair.com website, make it easier for passengers to navigate, quicker for them to locate our all-inclusive price quotes, identify availability of our lower fare promotions and book Ryanair’s great fares for themselves and their families.’

O’Leary added: ‘These improvements will be accompanied by a new digital marketing strategy which will see Ryanair switch a significant proportion of its marketing budget from old to new media, with a particular focus on mobile and social media platforms.’

via Ryanair unveils new digital marketing strategy and improvements to customer service | Travel News.

Emirates becomes the first Airline in the Middle East to use Google Now™ | Emirates United Arab Emirates

DUBAI, U.A.E., 6th August 2013: Emirates, one of the world’s fastest growing airlines today announced that it will start to roll-out Google Now™ cards for their passengers who book via Emirates.com.

A feature of the Google Search™ app, Google Now is available and fully integrated for Android™ (devices running Android 4.1 and above) and iOS (iPhones and iPads).

via Emirates becomes the first Airline in the Middle East to use Google Now™ | Emirates United Arab Emirates.