flydubai looks to boost trade and tourism links with India | Travel Daily ME

Ghaith Al Ghaith, CEO, flydubai

Ghaith Al Ghaith, CEO, flydubai

India will soon witness increased focus on growing trade and tourism links from UAE. The recent flydubai inaugural flight highlighted this trend with its new connections to Delhi, Kochi and Thiruvananthapuram.

There has been consistent and positive growth of Foreign Tourist Arrivals FTA from the Middle East to India over the last three years. This has primarily been as investment, tourism and trade ties continue to strengthen between the two regions.

Sudhir Sreedharan, senior vice president – commercial GCC, Subcontinent and Africa for flydubai said: “Tourism, investment and trade between India and UAE are important economic drivers. Since we started flying to India in 2010 there has been strong demand for our flights.”

His Excellency Mohamed Sultan Abdalla Al Owais together with business leaders attended a dinner in Delhi to mark the commencement of flights. Business Class will be available on all three new routes in India too.

via flydubai looks to boost trade and tourism links with India | Travel Daily ME.

GuestLogix Secures 3 Year Deal with Priority Travel Group, The World’s Leading Provider of Airport Lounge Access – MarketWatch

TORONTO, ONTARIO, Apr 07, 2014

(Marketwired via COMTEX) — GuestLogix Inc. CA:GXI -3.10% , the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel

Image representing Marketwired as depicted in ...

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industry, today announced a 3-year agreement with the world’s largest independent provider of airport lounge access, Priority Travel Group. Following an extensive trial, the Company’s onboard retailing technology, including PCI-compliant handheld POS devices and GuestPass(TM) platform, will be deployed across Priority Travel Group’s lounge network, to authenticate and manage lounge member access for all its membership programs, including the industry leader, Priority Pass. This agreement allows Priority Travel Group to globally upgrade its lounge access verification technology, which will be used to improve the lounge check-in process for all customers globally.

“In 2014, GuestLogix will be extending its reach to off-board touchpoints via various partnerships and agreements, and this signing with Priority Travel Group will assist us in creating an impactful off-board presence in airport lounges,” said Brett Proud, President & CEO, GuestLogix. “Priority Travel Group is a massive win for GuestLogix, involving the deployment of our technology across their global network of airport VIP lounges – on every single continent. Our enhanced PCI-compliant platform technology will modernize the lounge check-in process for this market leader.”

“The GuestLogix solution will help us to improve the lounge check-in process for our members and customers, which is a key business objective for the Company,” said Steve Pinches, Managing Director, Priority Travel Group. “Our goal is to provide a stress-free experience for our members by providing peaceful lounge environments that negate the typical chaos of being at the airport. We are constantly looking for ways to enhance our customer experience, and based on our evaluation of GuestLogix’ solution, our members will soon benefit from a streamlined lounge check-in process.”

Priority Travel Group, a division of the Collinson Group, is a market-leader within the lifestyle benefits and business travel sectors. Having created the concept over twenty years ago with its Priority Pass lounge membership program, it continues to be the largest independent airport lounge access program in the world.

“Our team demonstrated its commitment to earning Priority Travel Group’s business by developing a customised application to meet their unique set of requirements, and we are thrilled that they have decided to proceed with a global network rollout,” said Ilia Kostov, EVP Global Sales and Product Strategy, GuestLogix. “Our technology will deliver consistency and accuracy throughout Priority Travel Group’s worldwide lounge estate, and we look forward to supporting their initiatives in all corners of the globe.”

via GuestLogix Secures 3 Year Deal with Priority Travel Group, The World’s Leading Provider of Airport Lounge Access – MarketWatch.

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Airport Strategy & Marketing selects Sabre | News | Breaking Travel News

Sabre Airline Solutions, a global provider of software and data solutions for airlines, has been selected by Airport Strategy & Marketing (ASM) to provide critical aviation data to the renowned airline route development consultancy.

Sabre’s AirVision Market Intelligence solution captures global passenger traffic, synthesizes the information and provides direct airline booking estimates and a complete global view of scheduling and traffic data.sabre-logo-250x61

ASM has led the way in air service development for the past 20 years, specializing in airline route development strategies, air traffic forecast and air traffic delivery campaigns for airports and tourism boards around the world.

“We are delighted to work side-by-side with a partner that has invested many years in building a robust and exhaustive market-intelligence database,” said Marc Gordien, vice president consulting for ASM: “ASM has the longest list of successes in the industry, and our mission to help route development for airports and regions requires a high level of credibility in the eyes of airlines. And we strongly believe Sabre AirVision Market Intelligence is the right solution to deliver the quality we need in all regions.”

Sabre’s Market Intelligence solution is a strategic component for ASM to continue delivering state-of-the-art market analysis, marketing best practices and competitive strategy formations to clients.

Sabre’s Market Intelligence is the only solution that leverages market information from three of the major global distribution systems (GDS), and includes over 50 proprietary data sources, to deliver reliable and accurate passenger traffic, airline schedule and fare information on a 24×7 basis.

“By selecting Sabre’s Market Intelligence solution, ASM has enhanced its offering and will now be able to develop and deliver the most robust route development strategies and services for airports worldwide,” said Darren Rickey, vice president, Sabre AirVision Marketing and Planning solutions.

via Airport Strategy & Marketing selects Sabre | News | Breaking Travel News.

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Flybe targets rail and road competitors in new strategy | News | Marketing Week

Mon, 31 Mar 2014 | By Branwell Johnson

Regional airline Flybe is implementing a brand and marketing strategy overhaul across all customer touchpoints.

It is unveiling a multimillion pound marketing campaign focusing

Flybe G-FBEM

Flybe G-FBEM (Photo credit: Flicktone)

on “time-saving travel”, including television spots, alongside a website overhaul and the introduction of purple as a colour it can “own”. The colour will be introduced across the airline’s collateral, such as uniforms.

Chief commercial officer Paul Simmons says that the company has revisited its heritage to find the “product truth” that will give Flybe a strong positioning, personality and way to engage with fliers.

“It is necessary because very few people know what we do. Now we have a very focused proposition. We were a brand most people had heard of but nobody knows what we stand for.”

He says that as Flybe has no airline competitors on 80 per cent of its routes the marketing will target road and rail users and champion the airline’s speed to destination.

A new strapline “From A to Flybe” is being rolled out with creative executions that show how speedily Flybe can transport you to a destination. There are three TV spots with calls to action for business and leisure travellers and they will be supported by other channels, including social media. The campaign has been devised by The Corner.

The branding refresh and communications are underpinned with a ‘60:60 Guarantee’ product that will give passengers a £60 credit towards their next flight booked within 60 days if, through the fault of the airline, their flight arrives more than 60 minutes late.

Simmons says: “No-one else can do this – not BA, Ryanair or easyJet – because their on-time performance is not good enough”.

via Flybe targets rail and road competitors in new strategy | News | Marketing Week.

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Vueling partners with Sony to offer first smartwatch boarding pass

English: Vueling Airlines logo Español: Logoti...

Vueling becomes the first airline to offer boarding passes via wearable technology.

Spanish carrier Vueling has embraced wearable technology and has partnered with Sony to offer the industry’s first smartwatch-based boarding pass on Sony’s Smartwatch 2.

Details of the surprise development are few and far between, but the “wearable boarding pass” will be provided via a new app from Vueling and Sony, which will be available for download from the Google Play Store from the end of March. Smartwatch 2 owners will be able to store their boarding pass on their smartwatch and present it at airport checkpoints.

vueling-boarding-pass-wearable-tech

Vueling joins Virgin Atlantic in making use of wearable technology to enhance the passenger experience.

Virgin Atlantic is currently trialling Google Glass and Sony Smartwatch solutions in the Upper Class Wing at Heathrow Airport. The airline, alongside its partner on the project, SITA Lab, provided a live demonstration of the technology at FTE Europe 2014 in London earlier this month.

via Vueling partners with Sony to offer first smartwatch boarding pass.

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Airlines ranked for their speed at replying to people on Twitter | Mail Online

Twitter Logo

When a delay of just a few minutes can destroy a traveller’s entire itinerary, Twitter has become the go to place for many air passengers to keep abreast of changes to their travel plans – or air their grievances.Now a new study has revealed the most efficient and responsive airlines on the microblogging service.According to US travel intelligence site Skift, European airlines trail their US counterparts when it comes to responding to customer needs on Twitter.

Top Tweeters

Top five US airlines

American Airlines    12 minutes
JetBlue Airways       15 minutes
IndiGo                      16 minutes
US Airways              38 minutes
Air Canada              42 minutes 

Top five European airlines

Ryanair                     66 minutes
Lufhansa                  72 minutes
KLM                          93 minutes
easyJet                   120 minutes
SAS                         191 minutes

Read more: http://www.dailymail.co.uk/travel/article-2585112/Twitter-users-airlines-speedier-others.html#ixzz2wblb6c82
Follow us: @MailOnline on Twitter | DailyMail on Facebook

via Airlines ranked for their speed at replying to people on Twitter | Mail Online.

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Why Online Video Matters for Airline Marketing – Skift

English: Westjet 737-700 landing at Montréal-P...

Skift launch a new report

The spread of online video has affected marketing for almost every business-to-consumer industry, but it is particularly important to a commoditized and opaque business such as airlines.“I think that you see more and more content coming from airlines because it’s a unique business with such a big cost structure,” says Corey Evans, who manages sponsorship and community investment for WestJet, the Canadian airline known for its extravagant videos. “Most customers’ attitude to look for the lowest fare, no matter what. When you are in a dead heat with competitors, content could be the differentiating factor. It builds brand awareness and lets people know about how we treat our guests and our corporate social responsibility efforts.”Especially as travelers increasingly use online travel agents or meta search engines where multiple airlines’ prices can be com- pared side-by-side, engaging content could differentiate one from the next.

via Why Online Video Matters for Airline Marketing – Skift.

English: Westjet 737-700 landing at Montréal-P…

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Ryanair Partners With Travelport

A Ryanair Boeing 737-800, named Nyköping, take...

A Ryanair Boeing 737-800, named Nyköping, takes off from London Luton Airport, England. (2007) (Photo credit: Wikipedia)

Ryanair, Europe’s favourite low fares airline, today (11 Mar) announced a new partnership with Travelport, a leading distribution services and e-commerce provider for the global travel industry, allowing Travelport-connected agents worldwide access to Ryanair’s low fares and comprehensive route network.

The combination of Ryanair’s low fares, extensive route network at primary and secondary airports, and No 1 or No 2 market share in most of Europe’s major travel markets, will enable Ryanair and Travelport to deliver a significant business travel platform, and allow Europe’s largest businesses to save both time and money by flying Ryanair. This significant partnership follows recent technology developments from Travelport making it the ideal partner for Ryanair to target the travel industry channel.

Ryanair continues to improve both its customer experience and offering and this partnership with Travelport, and the launch of a dedicated Ryanair group travel service, are the latest in a programme of developments, with a new business product set to be unveiled in the summer, along with a fully revamped Ryanair website, a brand new app and mobile boarding passes.

In London, Ryanair’s Chief Marketing Officer, Kenny Jacobs said:

“This partnership with Travelport is a significant development for Ryanair and for businesses across Europe and beyond as we continue to evolve our business offering. As Europe’s largest airline, we’ll carry over 81.5m customers this year on the largest route network, connecting 186 airports in 30 countries.

More than 22% of these customers already choose Ryanair for business travel and we expect that percentage to grow as this partnership allows corporate travel departments and businesses even greater access to Ryanair’s low fares and routes, ensuring they save millions of euro in travel expenses every year.”

Travelport’s Executive Vice President & Chief Commercial Officer, Kurt Ekert said:

“We’re excited that Europe’s largest low fares airline has selected Travelport as its partner and is fully embracing what we can uniquely offer through our industry-leading airline distribution technology. We look forward to working together to help Ryanair achieve its business ambitions and extend its extensive choice of low fares to travel agency customers worldwide.”

via Ryanair Partners With Travelport.

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BBC – Capital – Why it doesn’t pay to be loyal

English: A Delta Airlines Airbus A330-323E lan...

English: A Delta Airlines Airbus A330-323E landing on runway 18C at Schiphol (Photo credit: Wikipedia)

The price of loyalty is on the rise. Just last week, Delta Airlines became the largest carrier to switch to a frequent flyer programme that issues points based primarily on ticket price, rather than distance flown. It joins similar US programmes run by Southwest and JetBlue Airlines.

via BBC – Capital – Why it doesn’t pay to be loyal.

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New Skift Trends Report: Online Video Strategies in the Travel Industry – Skift

Skift logoOnline video is rapidly eclipsing television as the most effective channel for marketing, especially for marketers targeting younger demographics. For a largely commodified and opaque business, video marketing is more important for airlines than most travel-related businesses. As a result, airlines are among the most successful producers of video marketing in the travel business. Even the once boring in-flight safety video is asserting itself as a chance to define and differentiate the airline brand.

In this Skift Travel Trends report, we will explain the importance of online video, how it differs from other forms of marketing, the differences between various online video platforms and video’s place in the marketing toolbox. We will also explore why airlines excel in this arena.

Through interviews with professional marketers and experts and specific case studies, we will define best practices for airlines and ideas for meeting viewers’ preferences. We will also look at how marketers are employing fresh short-form video platforms such as Vine and Instagram video to generate hype, experiment, and engage with fans

via New Skift Trends Report: Online Video Strategies in the Travel Industry – Skift.

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